#770F48
Closest named color: Velvet (#750851). oklch(38.1% 0.144 353.8), rgb(119, 15, 72).
Aa
White text reads best on this color (10.78:1).
About this color
#770F48 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.144 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.020 away. White text reads best on it, at 10.78:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.78:1 |
Values
| HEX | #770F48 |
| RGB | rgb(119, 15, 72) |
| HSL | hsl(327, 78%, 26%) |
| OKLCH | oklch(38.1% 0.144 353.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770F48 | 10.78:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #770F48 | 1.94:1 | Fails | Lc 10.4 | Not readable |
| #770F48 text on white | 10.78:1 | AAA | Lc 93.5 | Preferred for body text |
| #770F48 text on black | 1.94:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FAC9DC
oklch(88.4% 0.06 353.2)
-
Step 300
300
#F8A3C6
oklch(80.9% 0.109 353.5)
-
Step 400
400
#F06CA8
oklch(70.7% 0.174 354)
-
Step 500
500
#E63893
oklch(63.1% 0.222 353.8)
-
Step 600
600
#CD007D
oklch(55.5% 0.229 353.6)
-
Step 700
700
#AE0069
oklch(49.1% 0.203 353.8)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900 (this color)
#770F48
oklch(38.1% 0.144 353.8)
-
Step 950
950
#450C2A
oklch(26.9% 0.091 353)
#770F48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #273249 | 0.163 |
| Deuteranopia (no green cones) | #444446 | 0.143 |
| Tritanopia (no blue cones) | #81002B | 0.051 |
| Achromatopsia (no color) | #3D3D3D | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770F48
#770F48
oklch(38.1% 0.144 353.8)
- #004F3F
#004F3F
oklch(38.1% 0.073 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770F48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.020
- Red Purple #820747 ΔE 0.024
- Wine #80013F ΔE 0.024
- Merlot #730039 ΔE 0.027
- Rich Purple #720058 ΔE 0.038
- Bordeaux #7B002C ΔE 0.045
- Red Wine #8C0034 ΔE 0.056
- Wine Red #7B0323 ΔE 0.058
Use #770F48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.