#770F3F
Closest named color: Merlot (#730039). oklch(37.7% 0.141 359.7), rgb(119, 15, 63).
Aa
White text reads best on this color (10.91:1).
About this color
#770F3F is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.141 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 10.91:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.92:1 |
| White text | 10.91:1 |
Values
| HEX | #770F3F |
| RGB | rgb(119, 15, 63) |
| HSL | hsl(332, 78%, 26%) |
| OKLCH | oklch(37.7% 0.141 359.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770F3F | 10.91:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #770F3F | 1.92:1 | Fails | Lc 10.2 | Not readable |
| #770F3F text on white | 10.91:1 | AAA | Lc 93.8 | Preferred for body text |
| #770F3F text on black | 1.92:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FBCAD8
oklch(88.6% 0.058 359.4)
-
Step 300
300
#F9A4BE
oklch(80.9% 0.105 359.8)
-
Step 400
400
#F16D9D
oklch(70.6% 0.169 359.5)
-
Step 500
500
#E83A85
oklch(63.1% 0.216 359.6)
-
Step 600
600
#D0006F
oklch(55.6% 0.226 359.5)
-
Step 700
700
#B0005D
oklch(49.1% 0.199 359.5)
-
Step 800
800
#92004C
oklch(42.8% 0.174 359.6)
-
Step 900
900 (this color)
#770F3F
oklch(37.7% 0.141 359.7)
-
Step 950
950
#460D25
oklch(27% 0.089 359.5)
#770F3F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3040 | 0.159 |
| Deuteranopia (no green cones) | #46443D | 0.142 |
| Tritanopia (no blue cones) | #820026 | 0.044 |
| Achromatopsia (no color) | #3D3D3D | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770F3F
#770F3F
oklch(37.7% 0.141 359.7)
- #004D43
#004D43
oklch(37.7% 0.068 180.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770F3F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Wine #80013F ΔE 0.020
- Red Purple #820747 ΔE 0.027
- Bordeaux #7B002C ΔE 0.030
- Velvet #750851 ΔE 0.035
- Wine Red #7B0323 ΔE 0.043
- Red Wine #8C0034 ΔE 0.048
- Rich Purple #720058 ΔE 0.052
Use #770F3F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.