#770E4D
Closest named color: Velvet (#750851). oklch(38.2% 0.148 350.6), rgb(119, 14, 77).
Aa
White text reads best on this color (10.74:1).
About this color
#770E4D is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.148 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.012 away. White text reads best on it, at 10.74:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.95:1 |
| White text | 10.74:1 |
Values
| HEX | #770E4D |
| RGB | rgb(119, 14, 77) |
| HSL | hsl(324, 79%, 26%) |
| OKLCH | oklch(38.2% 0.148 350.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770E4D | 10.74:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #770E4D | 1.95:1 | Fails | Lc 10.5 | Not readable |
| #770E4D text on white | 10.74:1 | AAA | Lc 93.4 | Preferred for body text |
| #770E4D text on black | 1.95:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE2ED
oklch(93.7% 0.032 350.2)
-
Step 200
200
#FAC9DE
oklch(88.5% 0.061 350.8)
-
Step 300
300
#F7A3CA
oklch(80.9% 0.11 350.5)
-
Step 400
400
#EF6BAF
oklch(70.7% 0.178 350.5)
-
Step 500
500
#E5369B
oklch(63.1% 0.227 350.5)
-
Step 600
600
#CC0085
oklch(55.7% 0.232 350.5)
-
Step 700
700
#AC006F
oklch(49% 0.204 350.6)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900 (this color)
#770E4D
oklch(38.2% 0.148 350.6)
-
Step 950
950
#450C2C
oklch(27% 0.093 350.8)
#770E4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #24324E | 0.167 |
| Deuteranopia (no green cones) | #42444B | 0.146 |
| Tritanopia (no blue cones) | #81022D | 0.057 |
| Achromatopsia (no color) | #3E3E3E | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770E4D
#770E4D
oklch(38.2% 0.148 350.6)
- #00503D
#00503D
oklch(38.4% 0.076 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770E4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.012
- Red Purple #820747 ΔE 0.026
- Rich Purple #720058 ΔE 0.030
- Wine #80013F ΔE 0.030
- Merlot #730039 ΔE 0.034
- Bordeaux #7B002C ΔE 0.054
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.059
Use #770E4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.