#770B4F
Closest named color: Velvet (#750851). oklch(38.2% 0.151 349.1), rgb(119, 11, 79).
Aa
White text reads best on this color (10.79:1).
About this color
#770B4F is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.151 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 10.79:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.79:1 |
Values
| HEX | #770B4F |
| RGB | rgb(119, 11, 79) |
| HSL | hsl(322, 83%, 25%) |
| OKLCH | oklch(38.2% 0.151 349.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770B4F | 10.79:1 | AAA | Lc -97.5 | Preferred for body text |
| Black text on #770B4F | 1.94:1 | Fails | Lc 10.5 | Not readable |
| #770B4F text on white | 10.79:1 | AAA | Lc 93.4 | Preferred for body text |
| #770B4F text on black | 1.94:1 | Fails | Lc -9.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE1ED
oklch(93.5% 0.033 349.1)
-
Step 200
200
#FAC9E0
oklch(88.5% 0.063 348.6)
-
Step 300
300
#F8A2CC
oklch(80.9% 0.114 349.2)
-
Step 400
400
#EF6AB2
oklch(70.7% 0.181 349.1)
-
Step 500
500
#E5339F
oklch(63% 0.231 348.9)
-
Step 600
600
#CB0088
oklch(55.6% 0.233 349.1)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#770B4F
oklch(38.2% 0.151 349.1)
-
Step 950
950
#450B2E
oklch(27% 0.095 348.5)
#770B4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #213251 | 0.172 |
| Deuteranopia (no green cones) | #41444D | 0.148 |
| Tritanopia (no blue cones) | #80012E | 0.058 |
| Achromatopsia (no color) | #3D3D3D | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770B4F
#770B4F
oklch(38.2% 0.151 349.1)
- #004F3C
#004F3C
oklch(38% 0.075 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770B4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.025
- Red Purple #820747 ΔE 0.029
- Wine #80013F ΔE 0.034
- Merlot #730039 ΔE 0.037
- Grape Purple #5D1451 ΔE 0.057
- Bordeaux #7B002C ΔE 0.058
- Mulberry #920A4E ΔE 0.061
Use #770B4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.