#770B49
Closest named color: Velvet (#750851). oklch(37.9% 0.148 352.8), rgb(119, 11, 73).
Aa
White text reads best on this color (10.88:1).
About this color
#770B49 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.148 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 10.88:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.88:1 |
Values
| HEX | #770B49 |
| RGB | rgb(119, 11, 73) |
| HSL | hsl(326, 83%, 25%) |
| OKLCH | oklch(37.9% 0.148 352.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770B49 | 10.88:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #770B49 | 1.92:1 | Fails | Lc 10.3 | Not readable |
| #770B49 text on white | 10.88:1 | AAA | Lc 93.6 | Preferred for body text |
| #770B49 text on black | 1.92:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FBC9DD
oklch(88.5% 0.062 352.5)
-
Step 300
300
#F9A2C7
oklch(80.9% 0.112 352.8)
-
Step 400
400
#F16BAA
oklch(70.8% 0.177 353.2)
-
Step 500
500
#E73596
oklch(63.1% 0.227 352.7)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#770B49
oklch(37.9% 0.148 352.8)
-
Step 950
950
#460B2A
oklch(27% 0.094 353.4)
#770B49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #24314A | 0.169 |
| Deuteranopia (no green cones) | #434447 | 0.147 |
| Tritanopia (no blue cones) | #81002A | 0.055 |
| Achromatopsia (no color) | #3D3D3D | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770B49
#770B49
oklch(37.9% 0.148 352.8)
- #004E3E
#004E3E
oklch(37.8% 0.073 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770B49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Red Purple #820747 ΔE 0.025
- Wine #80013F ΔE 0.026
- Merlot #730039 ΔE 0.028
- Rich Purple #720058 ΔE 0.034
- Bordeaux #7B002C ΔE 0.048
- Red Wine #8C0034 ΔE 0.059
- Grape Purple #5D1451 ΔE 0.059
Use #770B49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.