#770A51
Closest named color: Velvet (#750851). oklch(38.2% 0.153 347.9), rgb(119, 10, 81).
Aa
White text reads best on this color (10.78:1).
About this color
#770A51 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.153 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.005 away. White text reads best on it, at 10.78:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.94:1 |
| White text | 10.78:1 |
Values
| HEX | #770A51 |
| RGB | rgb(119, 10, 81) |
| HSL | hsl(321, 84%, 25%) |
| OKLCH | oklch(38.2% 0.153 347.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770A51 | 10.78:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #770A51 | 1.94:1 | Fails | Lc 10.6 | Not readable |
| #770A51 text on white | 10.78:1 | AAA | Lc 93.3 | Preferred for body text |
| #770A51 text on black | 1.94:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE1EE
oklch(93.5% 0.034 347.1)
-
Step 200
200
#FAC9E1
oklch(88.5% 0.063 347.5)
-
Step 300
300
#F7A2CE
oklch(80.9% 0.114 347.6)
-
Step 400
400
#EF69B5
oklch(70.7% 0.184 347.7)
-
Step 500
500
#E532A2
oklch(63.1% 0.234 347.8)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900 (this color)
#770A51
oklch(38.2% 0.153 347.9)
-
Step 950
950
#450A2F
oklch(26.9% 0.097 347.3)
#770A51 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203253 | 0.173 |
| Deuteranopia (no green cones) | #40444F | 0.150 |
| Tritanopia (no blue cones) | #80022F | 0.061 |
| Achromatopsia (no color) | #3D3D3D | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770A51
#770A51
oklch(38.2% 0.153 347.9)
- #00503B
#00503B
oklch(38.3% 0.078 167.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770A51, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.005
- Rich Purple #720058 ΔE 0.022
- Red Purple #820747 ΔE 0.031
- Wine #80013F ΔE 0.037
- Merlot #730039 ΔE 0.041
- Grape Purple #5D1451 ΔE 0.057
- Mulberry #920A4E ΔE 0.062
- Bordeaux #7B002C ΔE 0.062
Use #770A51 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.