#770A40
Closest named color: Merlot (#730039). oklch(37.5% 0.144 358.5), rgb(119, 10, 64).
Aa
White text reads best on this color (11.04:1).
About this color
#770A40 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.144 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.016 away. White text reads best on it, at 11.04:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.04:1 |
Values
| HEX | #770A40 |
| RGB | rgb(119, 10, 64) |
| HSL | hsl(330, 84%, 25%) |
| OKLCH | oklch(37.5% 0.144 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770A40 | 11.04:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #770A40 | 1.90:1 | Fails | Lc 10.1 | Not readable |
| #770A40 text on white | 11.04:1 | AAA | Lc 93.9 | Preferred for body text |
| #770A40 text on black | 1.90:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FCC9D8
oklch(88.5% 0.061 358.9)
-
Step 300
300
#FAA3C0
oklch(80.9% 0.108 358.3)
-
Step 400
400
#F26B9F
oklch(70.6% 0.173 358.4)
-
Step 500
500
#E93688
oklch(63% 0.222 358.3)
-
Step 600
600
#D00072
oklch(55.7% 0.227 358.4)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900 (this color)
#770A40
oklch(37.5% 0.144 358.5)
-
Step 950
950
#470C26
oklch(27.1% 0.091 358.6)
#770A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #282F41 | 0.164 |
| Deuteranopia (no green cones) | #45433E | 0.145 |
| Tritanopia (no blue cones) | #820025 | 0.049 |
| Achromatopsia (no color) | #3C3C3C | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770A40
#770A40
oklch(37.5% 0.144 358.5)
- #004D41
#004D41
oklch(37.6% 0.069 177.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.016
- Wine #80013F ΔE 0.019
- Red Purple #820747 ΔE 0.026
- Velvet #750851 ΔE 0.031
- Bordeaux #7B002C ΔE 0.033
- Wine Red #7B0323 ΔE 0.046
- Rich Purple #720058 ΔE 0.048
- Red Wine #8C0034 ΔE 0.051
Use #770A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.