#770A3B
Closest named color: Merlot (#730039). oklch(37.3% 0.143 1.7), rgb(119, 10, 59).
Aa
White text reads best on this color (11.10:1).
About this color
#770A3B is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.014 away. White text reads best on it, at 11.10:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #770A3B |
| RGB | rgb(119, 10, 59) |
| HSL | hsl(333, 84%, 25%) |
| OKLCH | oklch(37.3% 0.143 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770A3B | 11.10:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #770A3B | 1.89:1 | Fails | Lc 9.9 | Not readable |
| #770A3B text on white | 11.10:1 | AAA | Lc 94.0 | Preferred for body text |
| #770A3B text on black | 1.89:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FCC9D6
oklch(88.4% 0.06 1.4)
-
Step 300
300
#FBA3BB
oklch(80.9% 0.108 2)
-
Step 400
400
#F36C99
oklch(70.7% 0.171 1.5)
-
Step 500
500
#EA3780
oklch(63% 0.219 1.6)
-
Step 600
600
#D1006A
oklch(55.6% 0.225 1.6)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#770A3B
oklch(37.3% 0.143 1.7)
-
Step 950
950
#470C23
oklch(27% 0.09 2)
#770A3B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292E3C | 0.162 |
| Deuteranopia (no green cones) | #464339 | 0.144 |
| Tritanopia (no blue cones) | #820022 | 0.045 |
| Achromatopsia (no color) | #3C3C3C | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770A3B
#770A3B
oklch(37.3% 0.143 1.7)
- #004C43
#004C43
oklch(37.4% 0.067 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770A3B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.014
- Wine #80013F ΔE 0.020
- Bordeaux #7B002C ΔE 0.025
- Red Purple #820747 ΔE 0.030
- Wine Red #7B0323 ΔE 0.038
- Velvet #750851 ΔE 0.040
- Red Wine #8C0034 ΔE 0.048
- Rich Purple #720058 ΔE 0.057
Use #770A3B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.