#77074D
Closest named color: Velvet (#750851). oklch(37.9% 0.152 350.1), rgb(119, 7, 77).
Aa
White text reads best on this color (10.92:1).
About this color
#77074D is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.152 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.009 away. White text reads best on it, at 10.92:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.92:1 |
Values
| HEX | #77074D |
| RGB | rgb(119, 7, 77) |
| HSL | hsl(323, 89%, 25%) |
| OKLCH | oklch(37.9% 0.152 350.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77074D | 10.92:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #77074D | 1.92:1 | Fails | Lc 10.4 | Not readable |
| #77074D text on white | 10.92:1 | AAA | Lc 93.5 | Preferred for body text |
| #77074D text on black | 1.92:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FCE1ED
oklch(93.5% 0.033 349.1)
-
Step 200
200
#FBC9DF
oklch(88.6% 0.063 350.2)
-
Step 300
300
#F9A2CB
oklch(81% 0.114 350.2)
-
Step 400
400
#F169B0
oklch(70.8% 0.183 350.3)
-
Step 500
500
#E7319D
oklch(63.1% 0.233 350)
-
Step 600
600
#CB0086
oklch(55.5% 0.232 349.9)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8E005C
oklch(42.6% 0.178 350.1)
-
Step 900
900 (this color)
#77074D
oklch(37.9% 0.152 350.1)
-
Step 950
950
#460A2D
oklch(27% 0.097 350)
#77074D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #21314F | 0.173 |
| Deuteranopia (no green cones) | #41434B | 0.150 |
| Tritanopia (no blue cones) | #81002C | 0.060 |
| Achromatopsia (no color) | #3D3D3D | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77074D
#77074D
oklch(37.9% 0.152 350.1)
- #004F3C
#004F3C
oklch(38% 0.075 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77074D, closest first.
No curated palette has a color within ΔE 0.04 of #77074D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.009
- Rich Purple #720058 ΔE 0.026
- Red Purple #820747 ΔE 0.028
- Wine #80013F ΔE 0.032
- Merlot #730039 ΔE 0.034
- Bordeaux #7B002C ΔE 0.055
- Grape Purple #5D1451 ΔE 0.057
- Mulberry #920A4E ΔE 0.061
Use #77074D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.