#77074B
Closest named color: Velvet (#750851). oklch(37.8% 0.151 351.3), rgb(119, 7, 75).
Aa
White text reads best on this color (10.95:1).
About this color
#77074B is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.151 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.012 away. White text reads best on it, at 10.95:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.95:1 |
Values
| HEX | #77074B |
| RGB | rgb(119, 7, 75) |
| HSL | hsl(324, 89%, 25%) |
| OKLCH | oklch(37.8% 0.151 351.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77074B | 10.95:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #77074B | 1.91:1 | Fails | Lc 10.3 | Not readable |
| #77074B text on white | 10.95:1 | AAA | Lc 93.6 | Preferred for body text |
| #77074B text on black | 1.91:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE1EC
oklch(93.5% 0.033 351.2)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2C9
oklch(80.9% 0.113 351.5)
-
Step 400
400
#F169AE
oklch(70.7% 0.182 351.1)
-
Step 500
500
#E8319A
oklch(63.2% 0.233 351.2)
-
Step 600
600
#CC0083
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900 (this color)
#77074B
oklch(37.8% 0.151 351.3)
-
Step 950
950
#460A2C
oklch(27% 0.096 351)
#77074B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22304C | 0.172 |
| Deuteranopia (no green cones) | #414349 | 0.150 |
| Tritanopia (no blue cones) | #81002B | 0.058 |
| Achromatopsia (no color) | #3C3C3C | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77074B
#77074B
oklch(37.8% 0.151 351.3)
- #004E3D
#004E3D
oklch(37.8% 0.073 171.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77074B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.012
- Red Purple #820747 ΔE 0.027
- Wine #80013F ΔE 0.029
- Rich Purple #720058 ΔE 0.029
- Merlot #730039 ΔE 0.031
- Bordeaux #7B002C ΔE 0.052
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.061
Use #77074B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.