#77070D
Closest named color: Blood (#770001). oklch(36.2% 0.142 26.6), rgb(119, 7, 13).
Aa
White text reads best on this color (11.53:1).
About this color
#77070D is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.142 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.009 away. White text reads best on it, at 11.53:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.82:1 |
| White text | 11.53:1 |
Values
| HEX | #77070D |
| RGB | rgb(119, 7, 13) |
| HSL | hsl(357, 89%, 25%) |
| OKLCH | oklch(36.2% 0.142 26.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77070D | 11.53:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #77070D | 1.82:1 | Fails | Lc 9.3 | Not readable |
| #77070D text on white | 11.53:1 | AAA | Lc 94.6 | Preferred for body text |
| #77070D text on black | 1.82:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FEE3DF
oklch(93.7% 0.03 27.8)
-
Step 200
200
#FECBC5
oklch(88.5% 0.059 26.1)
-
Step 300
300
#FEA69C
oklch(81% 0.106 26.7)
-
Step 400
400
#F96F65
oklch(70.7% 0.171 26.5)
-
Step 500
500
#F13C39
oklch(63.2% 0.217 26.8)
-
Step 600
600
#D8001A
oklch(55.5% 0.226 26.6)
-
Step 700
700
#B70014
oklch(49% 0.2 26.6)
-
Step 800
800
#98000F
oklch(42.8% 0.174 26.5)
-
Step 900
900 (this color)
#77070D
oklch(36.2% 0.142 26.6)
-
Step 950
950
#490D0C
oklch(26.9% 0.09 26.4)
#77070D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #302A0B | 0.156 |
| Deuteranopia (no green cones) | #4A4106 | 0.140 |
| Tritanopia (no blue cones) | #84000C | 0.028 |
| Achromatopsia (no color) | #393939 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77070D
#77070D
oklch(36.2% 0.142 26.6)
- #00474E
#00474E
oklch(36.3% 0.062 206)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77070D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.009
- Maroon #800000 ΔE 0.020
- Reddy Brown #6E1005 ΔE 0.022
- Wine Red #7B0323 ΔE 0.027
- Claret #680018 ΔE 0.041
- Bordeaux #7B002C ΔE 0.041
- Dark Red #8B0000 ΔE 0.044
- Chestnut #742802 ΔE 0.049
Use #77070D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.