#77064A
Closest named color: Velvet (#750851). oklch(37.7% 0.151 351.9), rgb(119, 6, 74).
Aa
White text reads best on this color (10.99:1).
About this color
#77064A is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.151 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.013 away. White text reads best on it, at 10.99:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.90:1 |
| White text | 10.99:1 |
Values
| HEX | #77064A |
| RGB | rgb(119, 6, 74) |
| HSL | hsl(324, 90%, 25%) |
| OKLCH | oklch(37.7% 0.151 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77064A | 10.99:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #77064A | 1.90:1 | Fails | Lc 10.3 | Not readable |
| #77064A text on white | 10.99:1 | AAA | Lc 93.6 | Preferred for body text |
| #77064A text on black | 1.90:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FCE1EC
oklch(93.5% 0.033 351.2)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2C8
oklch(80.9% 0.113 352.1)
-
Step 400
400
#F269AD
oklch(70.8% 0.182 351.8)
-
Step 500
500
#E83198
oklch(63.1% 0.232 351.9)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#77064A
oklch(37.7% 0.151 351.9)
-
Step 950
950
#460A2B
oklch(26.9% 0.095 352.1)
#77064A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22304B | 0.173 |
| Deuteranopia (no green cones) | #424348 | 0.150 |
| Tritanopia (no blue cones) | #81002A | 0.058 |
| Achromatopsia (no color) | #3C3C3C | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77064A
#77064A
oklch(37.7% 0.151 351.9)
- #004E3D
#004E3D
oklch(37.8% 0.073 171.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77064A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.013
- Red Purple #820747 ΔE 0.027
- Wine #80013F ΔE 0.028
- Merlot #730039 ΔE 0.029
- Rich Purple #720058 ΔE 0.031
- Bordeaux #7B002C ΔE 0.051
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.061
Use #77064A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.