#770548
Closest named color: Velvet (#750851). oklch(37.6% 0.151 353), rgb(119, 5, 72).
Aa
White text reads best on this color (11.05:1).
About this color
#770548 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.151 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 11.05:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.89:1 |
| White text | 11.05:1 |
Values
| HEX | #770548 |
| RGB | rgb(119, 5, 72) |
| HSL | hsl(325, 92%, 24%) |
| OKLCH | oklch(37.6% 0.151 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770548 | 11.05:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #770548 | 1.89:1 | Fails | Lc 10.2 | Not readable |
| #770548 text on white | 11.05:1 | AAA | Lc 93.7 | Preferred for body text |
| #770548 text on black | 1.89:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FCC9DD
oklch(88.6% 0.063 353)
-
Step 300
300
#FAA2C7
oklch(81% 0.113 353.1)
-
Step 400
400
#F269AA
oklch(70.7% 0.181 353.1)
-
Step 500
500
#E93095
oklch(63.1% 0.232 353.1)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#770548
oklch(37.6% 0.151 353)
-
Step 950
950
#460A2A
oklch(26.9% 0.095 353.1)
#770548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232F49 | 0.172 |
| Deuteranopia (no green cones) | #424346 | 0.151 |
| Tritanopia (no blue cones) | #810028 | 0.058 |
| Achromatopsia (no color) | #3C3C3C | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770548
#770548
oklch(37.6% 0.151 353)
- #004D3E
#004D3E
oklch(37.5% 0.071 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Merlot #730039 ΔE 0.026
- Red Purple #820747 ΔE 0.026
- Wine #80013F ΔE 0.026
- Rich Purple #720058 ΔE 0.033
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.059
- Red Wine #8C0034 ΔE 0.060
Use #770548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.