#770445
Closest named color: Velvet (#750851). oklch(37.4% 0.15 354.8), rgb(119, 4, 69).
Aa
White text reads best on this color (11.12:1).
About this color
#770445 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.150 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.021 away. White text reads best on it, at 11.12:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.88:1 |
| White text | 11.12:1 |
Values
| HEX | #770445 |
| RGB | rgb(119, 4, 69) |
| HSL | hsl(326, 93%, 24%) |
| OKLCH | oklch(37.4% 0.15 354.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770445 | 11.12:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #770445 | 1.88:1 | Fails | Lc 10.1 | Not readable |
| #770445 text on white | 11.12:1 | AAA | Lc 93.8 | Preferred for body text |
| #770445 text on black | 1.88:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FDE1EB
oklch(93.5% 0.033 354.1)
-
Step 200
200
#FCC9DB
oklch(88.6% 0.062 355.3)
-
Step 300
300
#FAA2C4
oklch(80.9% 0.112 355.1)
-
Step 400
400
#F369A7
oklch(70.7% 0.18 354.6)
-
Step 500
500
#EA3091
oklch(63.1% 0.231 354.8)
-
Step 600
600
#CE007A
oklch(55.6% 0.228 355)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900 (this color)
#770445
oklch(37.4% 0.15 354.8)
-
Step 950
950
#470A29
oklch(27.1% 0.095 354.8)
#770445 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232F46 | 0.173 |
| Deuteranopia (no green cones) | #424343 | 0.152 |
| Tritanopia (no blue cones) | #810026 | 0.056 |
| Achromatopsia (no color) | #3B3B3B | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770445
#770445
oklch(37.4% 0.15 354.8)
- #004D3E
#004D3E
oklch(37.5% 0.071 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770445, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.021
- Merlot #730039 ΔE 0.021
- Wine #80013F ΔE 0.023
- Red Purple #820747 ΔE 0.026
- Rich Purple #720058 ΔE 0.038
- Bordeaux #7B002C ΔE 0.043
- Wine Red #7B0323 ΔE 0.056
- Red Wine #8C0034 ΔE 0.057
Use #770445 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.