#770443
Closest named color: Merlot (#730039). oklch(37.3% 0.15 356), rgb(119, 4, 67).
Aa
White text reads best on this color (11.15:1).
About this color
#770443 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.150 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.018 away. White text reads best on it, at 11.15:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.88:1 |
| White text | 11.15:1 |
Values
| HEX | #770443 |
| RGB | rgb(119, 4, 67) |
| HSL | hsl(327, 93%, 24%) |
| OKLCH | oklch(37.3% 0.15 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770443 | 11.15:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #770443 | 1.88:1 | Fails | Lc 10.1 | Not readable |
| #770443 text on white | 11.15:1 | AAA | Lc 93.9 | Preferred for body text |
| #770443 text on black | 1.88:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F6
oklch(97.2% 0.015 356.6)
-
Step 100
100
#FDE1EA
oklch(93.5% 0.033 356.3)
-
Step 200
200
#FCC9DA
oklch(88.5% 0.062 356.5)
-
Step 300
300
#FBA2C3
oklch(81% 0.112 356.1)
-
Step 400
400
#F369A4
oklch(70.6% 0.179 355.9)
-
Step 500
500
#EA318E
oklch(63.1% 0.229 355.9)
-
Step 600
600
#CE0077
oklch(55.5% 0.227 356.1)
-
Step 700
700
#AF0064
oklch(49.1% 0.201 356.2)
-
Step 800
800
#910052
oklch(42.8% 0.175 356.1)
-
Step 900
900 (this color)
#770443
oklch(37.3% 0.15 356)
-
Step 950
950
#470A28
oklch(27% 0.095 355.9)
#770443 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242E44 | 0.171 |
| Deuteranopia (no green cones) | #434241 | 0.149 |
| Tritanopia (no blue cones) | #820025 | 0.055 |
| Achromatopsia (no color) | #3B3B3B | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770443
#770443
oklch(37.3% 0.15 356)
- #004C3F
#004C3F
oklch(37.2% 0.069 176.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770443, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.018
- Wine #80013F ΔE 0.022
- Velvet #750851 ΔE 0.025
- Red Purple #820747 ΔE 0.026
- Bordeaux #7B002C ΔE 0.039
- Rich Purple #720058 ΔE 0.041
- Wine Red #7B0323 ΔE 0.053
- Red Wine #8C0034 ΔE 0.055
Use #770443 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.