#77043F
Closest named color: Merlot (#730039). oklch(37.2% 0.148 358.6), rgb(119, 4, 63).
Aa
White text reads best on this color (11.20:1).
About this color
#77043F is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.013 away. White text reads best on it, at 11.20:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.87:1 |
| White text | 11.20:1 |
Values
| HEX | #77043F |
| RGB | rgb(119, 4, 63) |
| HSL | hsl(329, 93%, 24%) |
| OKLCH | oklch(37.2% 0.148 358.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77043F | 11.20:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #77043F | 1.87:1 | Fails | Lc 10.0 | Not readable |
| #77043F text on white | 11.20:1 | AAA | Lc 94.0 | Preferred for body text |
| #77043F text on black | 1.87:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE1E9
oklch(93.5% 0.032 358.5)
-
Step 200
200
#FCC9D8
oklch(88.5% 0.061 358.9)
-
Step 300
300
#FBA2BF
oklch(80.9% 0.111 358.8)
-
Step 400
400
#F46A9F
oklch(70.7% 0.177 358.6)
-
Step 500
500
#EB3287
oklch(63.1% 0.226 358.7)
-
Step 600
600
#D00071
oklch(55.7% 0.226 358.8)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900 (this color)
#77043F
oklch(37.2% 0.148 358.6)
-
Step 950
950
#470A26
oklch(26.9% 0.094 358)
#77043F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262E40 | 0.169 |
| Deuteranopia (no green cones) | #44423D | 0.148 |
| Tritanopia (no blue cones) | #820023 | 0.052 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77043F
#77043F
oklch(37.2% 0.148 358.6)
- #004C41
#004C41
oklch(37.3% 0.068 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77043F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.013
- Wine #80013F ΔE 0.020
- Red Purple #820747 ΔE 0.028
- Velvet #750851 ΔE 0.031
- Bordeaux #7B002C ΔE 0.032
- Wine Red #7B0323 ΔE 0.046
- Rich Purple #720058 ΔE 0.048
- Red Wine #8C0034 ΔE 0.052
Use #77043F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.