#770354
Closest named color: Velvet (#750851). oklch(38% 0.159 345.8), rgb(119, 3, 84).
Aa
White text reads best on this color (10.90:1).
About this color
#770354 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.159 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 10.90:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.159) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.90:1 |
Values
| HEX | #770354 |
| RGB | rgb(119, 3, 84) |
| HSL | hsl(318, 95%, 24%) |
| OKLCH | oklch(38% 0.159 345.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770354 | 10.90:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #770354 | 1.92:1 | Fails | Lc 10.6 | Not readable |
| #770354 text on white | 10.90:1 | AAA | Lc 93.3 | Preferred for body text |
| #770354 text on black | 1.92:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F8
oklch(97% 0.017 343.6)
-
Step 100
100
#FCE1EF
oklch(93.6% 0.035 345.1)
-
Step 200
200
#FBC8E3
oklch(88.5% 0.067 345.5)
-
Step 300
300
#F8A1D1
oklch(80.9% 0.118 345.9)
-
Step 400
400
#F067BA
oklch(70.7% 0.191 345.7)
-
Step 500
500
#E62BA8
oklch(63% 0.243 345.8)
-
Step 600
600
#C90090
oklch(55.6% 0.236 345.8)
-
Step 700
700
#AA0079
oklch(49.1% 0.208 345.9)
-
Step 800
800
#8D0064
oklch(42.8% 0.181 345.8)
-
Step 900
900 (this color)
#770354
oklch(38% 0.159 345.8)
-
Step 950
950
#460831
oklch(27.1% 0.102 345.7)
#770354 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B3156 | 0.181 |
| Deuteranopia (no green cones) | #3E4352 | 0.154 |
| Tritanopia (no blue cones) | #80002F | 0.067 |
| Achromatopsia (no color) | #3D3D3D | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770354
#770354
oklch(38% 0.159 345.8)
- #004F38
#004F38
oklch(37.9% 0.079 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770354, closest first.
No curated palette has a color within ΔE 0.04 of #770354.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.015
- Red Purple #820747 ΔE 0.037
- Wine #80013F ΔE 0.043
- Merlot #730039 ΔE 0.046
- Grape Purple #5D1451 ΔE 0.056
- Mulberry #920A4E ΔE 0.065
- Bordeaux #7B002C ΔE 0.069
Use #770354 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.