#77034B
Closest named color: Velvet (#750851). oklch(37.6% 0.154 351.1), rgb(119, 3, 75).
Aa
White text reads best on this color (11.05:1).
About this color
#77034B is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.154 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.011 away. White text reads best on it, at 11.05:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.89:1 |
| White text | 11.05:1 |
Values
| HEX | #77034B |
| RGB | rgb(119, 3, 75) |
| HSL | hsl(323, 95%, 24%) |
| OKLCH | oklch(37.6% 0.154 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77034B | 11.05:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #77034B | 1.89:1 | Fails | Lc 10.3 | Not readable |
| #77034B text on white | 11.05:1 | AAA | Lc 93.6 | Preferred for body text |
| #77034B text on black | 1.89:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FCC8DE
oklch(88.5% 0.065 351.3)
-
Step 300
300
#FAA1CA
oklch(80.9% 0.116 350.9)
-
Step 400
400
#F268AE
oklch(70.7% 0.184 351.2)
-
Step 500
500
#E92E9A
oklch(63.1% 0.236 351.3)
-
Step 600
600
#CC0083
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900 (this color)
#77034B
oklch(37.6% 0.154 351.1)
-
Step 950
950
#46092C
oklch(26.9% 0.097 350.8)
#77034B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202F4D | 0.176 |
| Deuteranopia (no green cones) | #414349 | 0.153 |
| Tritanopia (no blue cones) | #81002A | 0.061 |
| Achromatopsia (no color) | #3C3C3C | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77034B
#77034B
oklch(37.6% 0.154 351.1)
- #004E3C
#004E3C
oklch(37.7% 0.074 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77034B, closest first.
No curated palette has a color within ΔE 0.04 of #77034B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.011
- Rich Purple #720058 ΔE 0.028
- Red Purple #820747 ΔE 0.028
- Wine #80013F ΔE 0.030
- Merlot #730039 ΔE 0.031
- Bordeaux #7B002C ΔE 0.053
- Grape Purple #5D1451 ΔE 0.058
- Mulberry #920A4E ΔE 0.062
Use #77034B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.