#77033E
Closest named color: Merlot (#730039). oklch(37.1% 0.148 359.1), rgb(119, 3, 62).
Aa
White text reads best on this color (11.24:1).
About this color
#77033E is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.24:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.24:1 |
Values
| HEX | #77033E |
| RGB | rgb(119, 3, 62) |
| HSL | hsl(329, 95%, 24%) |
| OKLCH | oklch(37.1% 0.148 359.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77033E | 11.24:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #77033E | 1.86:1 | Fails | Lc 9.9 | Not readable |
| #77033E text on white | 11.24:1 | AAA | Lc 94.0 | Preferred for body text |
| #77033E text on black | 1.86:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE1E9
oklch(93.5% 0.032 358.5)
-
Step 200
200
#FDC9D8
oklch(88.6% 0.062 359.3)
-
Step 300
300
#FCA2BF
oklch(81% 0.112 359.1)
-
Step 400
400
#F5699E
oklch(70.7% 0.179 359)
-
Step 500
500
#EC3186
oklch(63.1% 0.228 359.2)
-
Step 600
600
#D00070
oklch(55.6% 0.226 359.1)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#92004D
oklch(42.8% 0.174 359)
-
Step 900
900 (this color)
#77033E
oklch(37.1% 0.148 359.1)
-
Step 950
950
#470A25
oklch(26.9% 0.093 359.1)
#77033E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262D3F | 0.169 |
| Deuteranopia (no green cones) | #44423C | 0.149 |
| Tritanopia (no blue cones) | #820022 | 0.052 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77033E
#77033E
oklch(37.1% 0.148 359.1)
- #004B41
#004B41
oklch(37% 0.067 180)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77033E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Wine #80013F ΔE 0.020
- Red Purple #820747 ΔE 0.028
- Bordeaux #7B002C ΔE 0.031
- Velvet #750851 ΔE 0.033
- Wine Red #7B0323 ΔE 0.045
- Rich Purple #720058 ΔE 0.049
- Red Wine #8C0034 ΔE 0.052
Use #77033E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.