#770339
Closest named color: Merlot (#730039). oklch(36.9% 0.147 2.3), rgb(119, 3, 57).
Aa
White text reads best on this color (11.31:1).
About this color
#770339 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.147 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.011 away. White text reads best on it, at 11.31:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.85:1 |
| White text | 11.31:1 |
Values
| HEX | #770339 |
| RGB | rgb(119, 3, 57) |
| HSL | hsl(332, 95%, 24%) |
| OKLCH | oklch(36.9% 0.147 2.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770339 | 11.31:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #770339 | 1.85:1 | Fails | Lc 9.8 | Not readable |
| #770339 text on white | 11.31:1 | AAA | Lc 94.1 | Preferred for body text |
| #770339 text on black | 1.85:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F4
oklch(97.2% 0.014 6.7)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FDC9D6
oklch(88.5% 0.061 1.8)
-
Step 300
300
#FCA2BB
oklch(80.9% 0.11 1.8)
-
Step 400
400
#F56A97
oklch(70.6% 0.175 2.4)
-
Step 500
500
#ED327E
oklch(63.1% 0.225 2.3)
-
Step 600
600
#D10068
oklch(55.6% 0.224 2.4)
-
Step 700
700
#B10057
oklch(49.1% 0.198 2.4)
-
Step 800
800
#920047
oklch(42.6% 0.172 2.2)
-
Step 900
900 (this color)
#770339
oklch(36.9% 0.147 2.3)
-
Step 950
950
#480A23
oklch(27% 0.094 1.8)
#770339 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272D3A | 0.168 |
| Deuteranopia (no green cones) | #454236 | 0.149 |
| Tritanopia (no blue cones) | #82001F | 0.048 |
| Achromatopsia (no color) | #3A3A3A | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770339
#770339
oklch(36.9% 0.147 2.3)
- #004B42
#004B42
oklch(37% 0.067 181.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770339, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.011
- Wine #80013F ΔE 0.022
- Bordeaux #7B002C ΔE 0.023
- Red Purple #820747 ΔE 0.033
- Wine Red #7B0323 ΔE 0.037
- Velvet #750851 ΔE 0.041
- Red Wine #8C0034 ΔE 0.049
- Rich Purple #720058 ΔE 0.058
Use #770339 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.