#77011F
Closest named color: Wine Red (#7B0323). oklch(36.1% 0.144 17.8), rgb(119, 1, 31).
Aa
White text reads best on this color (11.61:1).
About this color
#77011F is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.144 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.011 away. White text reads best on it, at 11.61:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.80:1 |
| White text | 11.61:1 |
Values
| HEX | #77011F |
| RGB | rgb(119, 1, 31) |
| HSL | hsl(345, 98%, 24%) |
| OKLCH | oklch(36.1% 0.144 17.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77011F | 11.61:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #77011F | 1.80:1 | Fails | Lc 9.4 | Not readable |
| #77011F text on white | 11.61:1 | AAA | Lc 94.5 | Preferred for body text |
| #77011F text on black | 1.80:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FFCACA
oklch(88.5% 0.06 18.4)
-
Step 300
300
#FFA4A7
oklch(81% 0.108 17.6)
-
Step 400
400
#F96C77
oklch(70.7% 0.173 17.9)
-
Step 500
500
#F13555
oklch(63.1% 0.221 17.6)
-
Step 600
600
#D6003F
oklch(55.5% 0.222 17.7)
-
Step 700
700
#B50034
oklch(49% 0.196 17.6)
-
Step 800
800
#960029
oklch(42.7% 0.171 17.8)
-
Step 900
900 (this color)
#77011F
oklch(36.1% 0.144 17.8)
-
Step 950
950
#490B15
oklch(26.9% 0.091 17.4)
#77011F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2A1F | 0.162 |
| Deuteranopia (no green cones) | #48411B | 0.147 |
| Tritanopia (no blue cones) | #840010 | 0.034 |
| Achromatopsia (no color) | #393939 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77011F
#77011F
oklch(36.1% 0.144 17.8)
- #004749
#004749
oklch(36.1% 0.061 198)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77011F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.011
- Bordeaux #7B002C ΔE 0.021
- Blood #770001 ΔE 0.029
- Maroon #800000 ΔE 0.035
- Claret #680018 ΔE 0.036
- Reddy Brown #6E1005 ΔE 0.037
- Merlot #730039 ΔE 0.043
- Wine #80013F ΔE 0.052
Use #77011F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.