#77011C
Closest named color: Wine Red (#7B0323). oklch(36.1% 0.144 19.3), rgb(119, 1, 28).
Aa
White text reads best on this color (11.63:1).
About this color
#77011C is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.144 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.013 away. White text reads best on it, at 11.63:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.80:1 |
| White text | 11.63:1 |
Values
| HEX | #77011C |
| RGB | rgb(119, 1, 28) |
| HSL | hsl(346, 98%, 24%) |
| OKLCH | oklch(36.1% 0.144 19.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77011C | 11.63:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #77011C | 1.80:1 | Fails | Lc 9.3 | Not readable |
| #77011C text on white | 11.63:1 | AAA | Lc 94.6 | Preferred for body text |
| #77011C text on black | 1.80:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E1
oklch(93.5% 0.031 20.2)
-
Step 200
200
#FFCAC9
oklch(88.5% 0.06 19.6)
-
Step 300
300
#FFA4A5
oklch(80.9% 0.108 19)
-
Step 400
400
#F96C74
oklch(70.6% 0.173 19.2)
-
Step 500
500
#F13650
oklch(63% 0.22 19.4)
-
Step 600
600
#D7003A
oklch(55.7% 0.223 19.3)
-
Step 700
700
#B6002F
oklch(49.1% 0.197 19.5)
-
Step 800
800
#960026
oklch(42.6% 0.171 19.1)
-
Step 900
900 (this color)
#77011C
oklch(36.1% 0.144 19.3)
-
Step 950
950
#490C13
oklch(27% 0.09 19.8)
#77011C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D291C | 0.161 |
| Deuteranopia (no green cones) | #484118 | 0.147 |
| Tritanopia (no blue cones) | #84000F | 0.033 |
| Achromatopsia (no color) | #393939 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77011C
#77011C
oklch(36.1% 0.144 19.3)
- #00474A
#00474A
oklch(36.2% 0.061 199.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77011C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.013
- Bordeaux #7B002C ΔE 0.024
- Blood #770001 ΔE 0.025
- Maroon #800000 ΔE 0.032
- Reddy Brown #6E1005 ΔE 0.034
- Claret #680018 ΔE 0.036
- Merlot #730039 ΔE 0.047
- Dark Red #8B0000 ΔE 0.051
Use #77011C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.