#770024
Closest named color: Wine Red (#7B0323). oklch(36.2% 0.145 14.9), rgb(119, 0, 36).
Aa
White text reads best on this color (11.60:1).
About this color
#770024 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.011 away. White text reads best on it, at 11.60:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.80:1 |
| White text | 11.60:1 |
Values
| HEX | #770024 |
| RGB | rgb(119, 0, 36) |
| HSL | hsl(342, 100%, 23%) |
| OKLCH | oklch(36.2% 0.145 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770024 | 11.60:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #770024 | 1.80:1 | Fails | Lc 9.4 | Not readable |
| #770024 text on white | 11.60:1 | AAA | Lc 94.5 | Preferred for body text |
| #770024 text on black | 1.80:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E3
oklch(93.6% 0.031 15.3)
-
Step 200
200
#FFCACC
oklch(88.6% 0.06 15.8)
-
Step 300
300
#FFA3AA
oklch(80.9% 0.109 14.8)
-
Step 400
400
#F96B7D
oklch(70.7% 0.174 15)
-
Step 500
500
#F1345D
oklch(63.1% 0.222 14.9)
-
Step 600
600
#D50048
oklch(55.5% 0.222 14.6)
-
Step 700
700
#B5003B
oklch(49.1% 0.196 15)
-
Step 800
800
#96002F
oklch(42.8% 0.171 15.2)
-
Step 900
900 (this color)
#770024
oklch(36.2% 0.145 14.9)
-
Step 950
950
#490B18
oklch(27% 0.091 14.4)
#770024 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2A24 | 0.164 |
| Deuteranopia (no green cones) | #474121 | 0.148 |
| Tritanopia (no blue cones) | #830012 | 0.036 |
| Achromatopsia (no color) | #393939 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770024
#770024
oklch(36.2% 0.145 14.9)
- #004748
#004748
oklch(36.1% 0.061 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770024, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.011
- Bordeaux #7B002C ΔE 0.014
- Blood #770001 ΔE 0.036
- Merlot #730039 ΔE 0.036
- Claret #680018 ΔE 0.038
- Maroon #800000 ΔE 0.041
- Reddy Brown #6E1005 ΔE 0.043
- Wine #80013F ΔE 0.046
Use #770024 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.