#76274D
Closest named color: Red Purple (#820747). oklch(40.3% 0.118 353.9), rgb(118, 39, 77).
Aa
White text reads best on this color (9.68:1).
About this color
#76274D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.118 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.041 away. White text reads best on it, at 9.68:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.16:1 |
| White text | 9.68:1 |
Values
| HEX | #76274D |
| RGB | rgb(118, 39, 77) |
| HSL | hsl(331, 50%, 31%) |
| OKLCH | oklch(40.3% 0.118 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #76274D | 9.68:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #76274D | 2.16:1 | Fails | Lc 12.2 | Not readable |
| #76274D text on white | 9.68:1 | AAA | Lc 91.7 | Preferred for body text |
| #76274D text on black | 2.16:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EFCFDB
oklch(88.5% 0.039 353.3)
-
Step 300
300
#E5AFC4
oklch(80.9% 0.068 353.5)
-
Step 400
400
#D683A5
oklch(70.7% 0.11 354.2)
-
Step 500
500
#C9618F
oklch(63.1% 0.141 354.1)
-
Step 600
600
#B4457A
oklch(55.6% 0.154 353.6)
-
Step 700
700
#9A3666
oklch(49% 0.142 353.9)
-
Step 800
800 (this color)
#76274D
oklch(40.3% 0.118 353.9)
-
Step 900
900
#652A45
oklch(37.7% 0.091 353.7)
-
Step 950
950
#3C1928
oklch(27% 0.059 354.7)
#76274D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343B4E | 0.130 |
| Deuteranopia (no green cones) | #494A4B | 0.118 |
| Tritanopia (no blue cones) | #7F2236 | 0.041 |
| Achromatopsia (no color) | #444444 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #76274D
#76274D
oklch(40.3% 0.118 353.9)
- #005645
#005645
oklch(40.4% 0.077 173.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #76274D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.041
- Wine #80013F ΔE 0.045
- Velvet #750851 ΔE 0.046
- Merlot #730039 ΔE 0.054
- Bordeaux #7B002C ΔE 0.059
- Mulberry #920A4E ΔE 0.061
- Purple Brown #673A3F ΔE 0.061
- Rich Purple #720058 ΔE 0.061
Use #76274D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.