#761A4D
Closest named color: Velvet (#750851). oklch(38.9% 0.135 351.4), rgb(118, 26, 77).
Aa
White text reads best on this color (10.36:1).
About this color
#761A4D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.135 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.024 away. White text reads best on it, at 10.36:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.02:1 |
| White text | 10.36:1 |
Values
| HEX | #761A4D |
| RGB | rgb(118, 26, 77) |
| HSL | hsl(327, 64%, 28%) |
| OKLCH | oklch(38.9% 0.135 351.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761A4D | 10.36:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #761A4D | 2.02:1 | Fails | Lc 11.0 | Not readable |
| #761A4D text on white | 10.36:1 | AAA | Lc 93.0 | Preferred for body text |
| #761A4D text on black | 2.02:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F8CBDD
oklch(88.6% 0.056 352.3)
-
Step 300
300
#F4A5C8
oklch(80.9% 0.103 351.5)
-
Step 400
400
#EA71AC
oklch(70.7% 0.162 351.5)
-
Step 500
500
#DF4398
oklch(63.1% 0.207 351.2)
-
Step 600
600
#CA0E82
oklch(55.5% 0.225 351.4)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8E065A
oklch(42.8% 0.174 351.3)
-
Step 900
900 (this color)
#761A4D
oklch(38.9% 0.135 351.4)
-
Step 950
950
#430F2B
oklch(26.9% 0.086 351.3)
#761A4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A354E | 0.152 |
| Deuteranopia (no green cones) | #44464B | 0.134 |
| Tritanopia (no blue cones) | #7F1331 | 0.049 |
| Achromatopsia (no color) | #404040 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761A4D
#761A4D
oklch(38.9% 0.135 351.4)
- #005240
#005240
oklch(39.1% 0.076 171.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761A4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.024
- Red Purple #820747 ΔE 0.028
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.039
- Rich Purple #720058 ΔE 0.040
- Bordeaux #7B002C ΔE 0.053
- Mulberry #920A4E ΔE 0.058
- Red Wine #8C0034 ΔE 0.060
Use #761A4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.