#761949
Closest named color: Red Purple (#820747). oklch(38.7% 0.134 354), rgb(118, 25, 73).
Aa
White text reads best on this color (10.47:1).
About this color
#761949 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.134 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.027 away. White text reads best on it, at 10.47:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.00:1 |
| White text | 10.47:1 |
Values
| HEX | #761949 |
| RGB | rgb(118, 25, 73) |
| HSL | hsl(329, 65%, 28%) |
| OKLCH | oklch(38.7% 0.134 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761949 | 10.47:1 | AAA | Lc -97.3 | Preferred for body text |
| Black text on #761949 | 2.00:1 | Fails | Lc 10.8 | Not readable |
| #761949 text on white | 10.47:1 | AAA | Lc 93.2 | Preferred for body text |
| #761949 text on black | 2.00:1 | Fails | Lc -9.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F5A5C5
oklch(80.9% 0.102 354)
-
Step 400
400
#EB71A7
oklch(70.7% 0.161 354.2)
-
Step 500
500
#E14392
oklch(63.2% 0.206 354)
-
Step 600
600
#CC0D7C
oklch(55.6% 0.224 354.1)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#8F0555
oklch(42.7% 0.173 354.2)
-
Step 900
900 (this color)
#761949
oklch(38.7% 0.134 354)
-
Step 950
950
#440F29
oklch(27% 0.086 354.3)
#761949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B354A | 0.151 |
| Deuteranopia (no green cones) | #454647 | 0.135 |
| Tritanopia (no blue cones) | #800F2E | 0.048 |
| Achromatopsia (no color) | #3F3F3F | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761949
#761949
oklch(38.7% 0.134 354)
- #005141
#005141
oklch(38.8% 0.074 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.027
- Velvet #750851 ΔE 0.027
- Wine #80013F ΔE 0.029
- Merlot #730039 ΔE 0.034
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.047
- Red Wine #8C0034 ΔE 0.056
- Wine Red #7B0323 ΔE 0.058
Use #761949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.