#761748
Closest named color: Velvet (#750851). oklch(38.5% 0.136 354.4), rgb(118, 23, 72).
Aa
White text reads best on this color (10.57:1).
About this color
#761748 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.136 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.026 away. White text reads best on it, at 10.57:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.98:1 |
| White text | 10.57:1 |
Values
| HEX | #761748 |
| RGB | rgb(118, 23, 72) |
| HSL | hsl(329, 67%, 28%) |
| OKLCH | oklch(38.5% 0.136 354.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761748 | 10.57:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #761748 | 1.98:1 | Fails | Lc 10.6 | Not readable |
| #761748 text on white | 10.57:1 | AAA | Lc 93.3 | Preferred for body text |
| #761748 text on black | 1.98:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADB
oklch(88.5% 0.057 354.7)
-
Step 300
300
#F5A5C5
oklch(80.9% 0.102 354)
-
Step 400
400
#EC70A7
oklch(70.7% 0.163 354.2)
-
Step 500
500
#E24191
oklch(63.1% 0.208 354.4)
-
Step 600
600
#CD057B
oklch(55.6% 0.227 354.5)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#900255
oklch(42.8% 0.175 354.4)
-
Step 900
900 (this color)
#761748
oklch(38.5% 0.136 354.4)
-
Step 950
950
#440F29
oklch(27% 0.086 354.3)
#761748 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3449 | 0.154 |
| Deuteranopia (no green cones) | #454546 | 0.136 |
| Tritanopia (no blue cones) | #800B2D | 0.047 |
| Achromatopsia (no color) | #3F3F3F | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761748
#761748
oklch(38.5% 0.136 354.4)
- #005041
#005041
oklch(38.5% 0.073 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761748, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.026
- Red Purple #820747 ΔE 0.026
- Wine #80013F ΔE 0.027
- Merlot #730039 ΔE 0.031
- Rich Purple #720058 ΔE 0.044
- Bordeaux #7B002C ΔE 0.045
- Red Wine #8C0034 ΔE 0.056
- Wine Red #7B0323 ΔE 0.057
Use #761748 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.