#760A4D
Closest named color: Velvet (#750851). oklch(37.8% 0.15 349.9), rgb(118, 10, 77).
Aa
White text reads best on this color (10.93:1).
About this color
#760A4D is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.150 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.008 away. White text reads best on it, at 10.93:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.93:1 |
Values
| HEX | #760A4D |
| RGB | rgb(118, 10, 77) |
| HSL | hsl(323, 84%, 25%) |
| OKLCH | oklch(37.8% 0.15 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #760A4D | 10.93:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #760A4D | 1.92:1 | Fails | Lc 10.3 | Not readable |
| #760A4D text on white | 10.93:1 | AAA | Lc 93.7 | Preferred for body text |
| #760A4D text on black | 1.92:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE2ED
oklch(93.7% 0.032 350.2)
-
Step 200
200
#FAC9DF
oklch(88.5% 0.062 349.7)
-
Step 300
300
#F8A2CB
oklch(80.9% 0.113 349.9)
-
Step 400
400
#EF6AB0
oklch(70.6% 0.18 349.9)
-
Step 500
500
#E6349D
oklch(63.2% 0.23 349.9)
-
Step 600
600
#CB0086
oklch(55.5% 0.232 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900 (this color)
#760A4D
oklch(37.8% 0.15 349.9)
-
Step 950
950
#450B2D
oklch(26.9% 0.095 349.5)
#760A4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #21314F | 0.171 |
| Deuteranopia (no green cones) | #41434B | 0.147 |
| Tritanopia (no blue cones) | #7F002C | 0.058 |
| Achromatopsia (no color) | #3D3D3D | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #760A4D
#760A4D
oklch(37.8% 0.15 349.9)
- #004E3C
#004E3C
oklch(37.7% 0.074 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #760A4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.008
- Rich Purple #720058 ΔE 0.026
- Red Purple #820747 ΔE 0.030
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.034
- Grape Purple #5D1451 ΔE 0.055
- Bordeaux #7B002C ΔE 0.055
- Mulberry #920A4E ΔE 0.063
Use #760A4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.