#760440
Closest named color: Merlot (#730039). oklch(37% 0.148 357.6), rgb(118, 4, 64).
Aa
White text reads best on this color (11.27:1).
About this color
#760440 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.013 away. White text reads best on it, at 11.27:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.27:1 |
Values
| HEX | #760440 |
| RGB | rgb(118, 4, 64) |
| HSL | hsl(328, 93%, 24%) |
| OKLCH | oklch(37% 0.148 357.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #760440 | 11.27:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #760440 | 1.86:1 | Fails | Lc 9.8 | Not readable |
| #760440 text on white | 11.27:1 | AAA | Lc 94.1 | Preferred for body text |
| #760440 text on black | 1.86:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE2EA
oklch(93.7% 0.031 357.8)
-
Step 200
200
#FCC9D9
oklch(88.5% 0.061 357.7)
-
Step 300
300
#FBA2C1
oklch(80.9% 0.111 357.4)
-
Step 400
400
#F36AA1
oklch(70.7% 0.177 357.5)
-
Step 500
500
#EA338A
oklch(63.1% 0.226 357.5)
-
Step 600
600
#CF0074
oklch(55.6% 0.227 357.4)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#760440
oklch(37% 0.148 357.6)
-
Step 950
950
#470B27
oklch(27.1% 0.093 357.2)
#760440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252E41 | 0.168 |
| Deuteranopia (no green cones) | #43423E | 0.149 |
| Tritanopia (no blue cones) | #810024 | 0.052 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #760440
#760440
oklch(37% 0.148 357.6)
- #004B3F
#004B3F
oklch(36.9% 0.068 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #760440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.013
- Wine #80013F ΔE 0.022
- Red Purple #820747 ΔE 0.029
- Velvet #750851 ΔE 0.029
- Bordeaux #7B002C ΔE 0.035
- Rich Purple #720058 ΔE 0.045
- Wine Red #7B0323 ΔE 0.049
- Red Wine #8C0034 ΔE 0.055
Use #760440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.