#760349
Closest named color: Velvet (#750851). oklch(37.3% 0.152 351.9), rgb(118, 3, 73).
Aa
White text reads best on this color (11.17:1).
About this color
#760349 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.152 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.014 away. White text reads best on it, at 11.17:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.87:1 |
| White text | 11.17:1 |
Values
| HEX | #760349 |
| RGB | rgb(118, 3, 73) |
| HSL | hsl(323, 95%, 24%) |
| OKLCH | oklch(37.3% 0.152 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #760349 | 11.17:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #760349 | 1.87:1 | Fails | Lc 10.1 | Not readable |
| #760349 text on white | 11.17:1 | AAA | Lc 93.9 | Preferred for body text |
| #760349 text on black | 1.87:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F6
oklch(97% 0.015 352)
-
Step 100
100
#FDE1EC
oklch(93.6% 0.034 352)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#FAA1C8
oklch(80.9% 0.115 352.1)
-
Step 400
400
#F269AD
oklch(70.8% 0.182 351.8)
-
Step 500
500
#E93098
oklch(63.2% 0.233 352.1)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#760349
oklch(37.3% 0.152 351.9)
-
Step 950
950
#460A2B
oklch(26.9% 0.095 352.1)
#760349 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #212F4A | 0.174 |
| Deuteranopia (no green cones) | #414247 | 0.150 |
| Tritanopia (no blue cones) | #800029 | 0.059 |
| Achromatopsia (no color) | #3B3B3B | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #760349
#760349
oklch(37.3% 0.152 351.9)
- #004D3C
#004D3C
oklch(37.4% 0.073 171.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #760349, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.014
- Merlot #730039 ΔE 0.027
- Red Purple #820747 ΔE 0.030
- Wine #80013F ΔE 0.030
- Rich Purple #720058 ΔE 0.030
- Bordeaux #7B002C ΔE 0.051
- Grape Purple #5D1451 ΔE 0.057
- Red Wine #8C0034 ΔE 0.064
Use #760349 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.