#742753
Closest named color: Velvet (#750851). oklch(40.3% 0.119 348.4), rgb(116, 39, 83).
Aa
White text reads best on this color (9.73:1).
About this color
#742753 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.119 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 9.73:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.15:1 |
| White text | 9.73:1 |
Values
| HEX | #742753 |
| RGB | rgb(116, 39, 83) |
| HSL | hsl(326, 50%, 30%) |
| OKLCH | oklch(40.3% 0.119 348.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742753 | 9.73:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #742753 | 2.15:1 | Fails | Lc 12.1 | Not readable |
| #742753 text on white | 9.73:1 | AAA | Lc 91.9 | Preferred for body text |
| #742753 text on black | 2.15:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDD
oklch(88.4% 0.039 348.9)
-
Step 300
300
#E4AFC8
oklch(81% 0.07 348.8)
-
Step 400
400
#D483AC
oklch(70.7% 0.112 348.6)
-
Step 500
500
#C66298
oklch(63.1% 0.142 348.3)
-
Step 600
600
#B14682
oklch(55.6% 0.154 348.5)
-
Step 700
700
#98376E
oklch(49.1% 0.143 348.6)
-
Step 800
800 (this color)
#742753
oklch(40.3% 0.119 348.4)
-
Step 900
900
#642A4A
oklch(37.7% 0.093 348.2)
-
Step 950
950
#3B192B
oklch(27% 0.059 348.8)
#742753 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313C54 | 0.130 |
| Deuteranopia (no green cones) | #464951 | 0.117 |
| Tritanopia (no blue cones) | #7C2439 | 0.046 |
| Achromatopsia (no color) | #444444 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742753
#742753
oklch(40.3% 0.119 348.4)
- #005640
#005640
oklch(40.3% 0.081 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742753, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.044
- Wine #80013F ΔE 0.050
- Rich Purple #720058 ΔE 0.054
- Merlot #730039 ΔE 0.058
- Mulberry #920A4E ΔE 0.064
- Purple Brown #673A3F ΔE 0.067
- Bordeaux #7B002C ΔE 0.067
Use #742753 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.