#74274C

Closest named color: Red Purple (#820747). oklch(40% 0.115 353.8), rgb(116, 39, 76).

Aa

White text reads best on this color (9.82:1).

About this color

#74274C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.115 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.043 away. White text reads best on it, at 9.82:1.

Hue familyReds
Lightnessdark (40%)
Chromamoderately saturated (0.115)
Temperaturewarm
Nearest nameRed Purple (#820747)
Black text2.13:1
White text9.82:1

Values

HEX#74274C
RGBrgb(116, 39, 76)
HSLhsl(331, 50%, 30%)
OKLCHoklch(40% 0.115 353.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #74274C 9.82:1 AAA Lc -96.3 Preferred for body text
Black text on #74274C 2.13:1 Fails Lc 11.9 Not readable
#74274C text on white 9.82:1 AAA Lc 92.1 Preferred for body text
#74274C text on black 2.13:1 Fails Lc -10.3 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FCF2F6

    oklch(97% 0.012 351)

  2. Step 100

    100

    #F8E3EB

    oklch(93.5% 0.025 352.5)

  3. Step 200

    200

    #F4CDDB

    oklch(88.5% 0.047 354.5)

  4. Step 300

    300

    #EEAAC5

    oklch(81% 0.087 353.6)

  5. Step 400

    400

    #E27AA7

    oklch(70.8% 0.138 353.9)

  6. Step 500

    500

    #D65291

    oklch(63% 0.177 353.7)

  7. Step 600

    600

    #C1307B

    oklch(55.5% 0.192 353.8)

  8. Step 700

    700

    #A62168

    oklch(49.1% 0.178 353.7)

  9. Step 800

    800

    #871E55

    oklch(42.6% 0.148 353.5)

  10. Step 900

    900 (this color)

    #74274C

    oklch(40% 0.115 353.8)

  11. Step 950

    950

    #401429

    oklch(26.9% 0.073 353.5)

Export this scale for Tailwind in the Tailwind colors tool

#74274C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#333B4D0.128
Deuteranopia (no green cones)#48494A0.116
Tritanopia (no blue cones)#7D22360.039
Achromatopsia (no color)#4343430.116

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #74274C

    #74274C

    oklch(40% 0.115 353.8)

  • #005544

    #005544

    oklch(40.1% 0.077 173.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #74274C

    #74274C

    oklch(40% 0.115 353.8)

  • #652E6A

    #652E6A

    oklch(40.1% 0.115 324.2)

  • #7A2727

    #7A2727

    oklch(40% 0.116 24)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #74274C

    #74274C

    oklch(40% 0.115 353.8)

  • #145618

    #145618

    oklch(39.8% 0.114 143.8)

  • #005258

    #005258

    oklch(40% 0.068 203.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #74274C

    #74274C

    oklch(40% 0.115 353.8)

  • #484C00

    #484C00

    oklch(39.9% 0.089 113.2)

  • #004E6D

    #004E6D

    oklch(39.9% 0.083 233.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #74274C

    #74274C

    oklch(40% 0.115 353.8)

  • #5C4300

    #5C4300

    oklch(39.9% 0.082 84.4)

  • #005544

    #005544

    oklch(40.1% 0.077 173.2)

  • #264485

    #264485

    oklch(40.1% 0.115 263.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74274C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #74274C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.