#742350
Closest named color: Velvet (#750851). oklch(39.6% 0.123 349.9), rgb(116, 35, 80).
Aa
White text reads best on this color (10.00:1).
About this color
#742350 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.123 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 10.00:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.09:1 |
| White text | 10.00:1 |
Values
| HEX | #742350 |
| RGB | rgb(116, 35, 80) |
| HSL | hsl(327, 54%, 30%) |
| OKLCH | oklch(39.6% 0.123 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #742350 | 10.00:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #742350 | 2.09:1 | Fails | Lc 11.5 | Not readable |
| #742350 text on white | 10.00:1 | AAA | Lc 92.4 | Preferred for body text |
| #742350 text on black | 2.09:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#EFA8C9
oklch(80.9% 0.093 349.9)
-
Step 400
400
#E377AE
oklch(70.7% 0.147 349.7)
-
Step 500
500
#D84D99
oklch(63.1% 0.189 350.1)
-
Step 600
600
#C32884
oklch(55.6% 0.205 349.9)
-
Step 700
700
#A81770
oklch(49.1% 0.191 349.8)
-
Step 800
800
#88185B
oklch(42.6% 0.158 349.7)
-
Step 900
900 (this color)
#742350
oklch(39.6% 0.123 349.9)
-
Step 950
950
#41132C
oklch(27.1% 0.078 349.9)
#742350 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3951 | 0.137 |
| Deuteranopia (no green cones) | #45484E | 0.123 |
| Tritanopia (no blue cones) | #7D1F36 | 0.046 |
| Achromatopsia (no color) | #424242 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #742350
#742350
oklch(39.6% 0.123 349.9)
- #005440
#005440
oklch(39.7% 0.079 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #742350, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Red Purple #820747 ΔE 0.039
- Wine #80013F ΔE 0.044
- Rich Purple #720058 ΔE 0.049
- Merlot #730039 ΔE 0.050
- Bordeaux #7B002C ΔE 0.061
- Mulberry #920A4E ΔE 0.063
- Grape Purple #5D1451 ΔE 0.063
Use #742350 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.