#741C34
Closest named color: Bordeaux (#7B002C). oklch(37.9% 0.122 9.2), rgb(116, 28, 52).
Aa
White text reads best on this color (10.72:1).
About this color
#741C34 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.122 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.028 away. White text reads best on it, at 10.72:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.95:1 |
| White text | 10.72:1 |
Values
| HEX | #741C34 |
| RGB | rgb(116, 28, 52) |
| HSL | hsl(344, 61%, 28%) |
| OKLCH | oklch(37.9% 0.122 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741C34 | 10.72:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #741C34 | 1.95:1 | Fails | Lc 10.1 | Not readable |
| #741C34 text on white | 10.72:1 | AAA | Lc 93.8 | Preferred for body text |
| #741C34 text on black | 1.95:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F5A8B4
oklch(80.9% 0.092 9.1)
-
Step 400
400
#EC768D
oklch(70.8% 0.147 9.3)
-
Step 500
500
#E24B71
oklch(63.1% 0.188 9.2)
-
Step 600
600
#CD2259
oklch(55.6% 0.204 9.4)
-
Step 700
700
#B10F49
oklch(49.1% 0.189 9.4)
-
Step 800
800
#90143C
oklch(42.8% 0.157 9.4)
-
Step 900
900 (this color)
#741C34
oklch(37.9% 0.122 9.2)
-
Step 950
950
#44121E
oklch(27% 0.077 9.5)
#741C34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323334 | 0.136 |
| Deuteranopia (no green cones) | #494432 | 0.123 |
| Tritanopia (no blue cones) | #7F0726 | 0.031 |
| Achromatopsia (no color) | #3E3E3E | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741C34
#741C34
oklch(37.9% 0.122 9.2)
- #004D49
#004D49
oklch(37.9% 0.066 188.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741C34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.028
- Wine Red #7B0323 ΔE 0.031
- Merlot #730039 ΔE 0.036
- Wine #80013F ΔE 0.040
- Red Purple #820747 ΔE 0.048
- Red Wine #8C0034 ΔE 0.051
- Blood #770001 ΔE 0.056
- Claret #680018 ΔE 0.056
Use #741C34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.