#741344
Closest named color: Merlot (#730039). oklch(37.6% 0.137 355.7), rgb(116, 19, 68).
Aa
White text reads best on this color (10.94:1).
About this color
#741344 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.137 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.022 away. White text reads best on it, at 10.94:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.91:1 |
| White text | 10.94:1 |
Values
| HEX | #741344 |
| RGB | rgb(116, 19, 68) |
| HSL | hsl(330, 72%, 26%) |
| OKLCH | oklch(37.6% 0.137 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741344 | 10.94:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #741344 | 1.91:1 | Fails | Lc 9.9 | Not readable |
| #741344 text on white | 10.94:1 | AAA | Lc 94.0 | Preferred for body text |
| #741344 text on black | 1.91:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CADA
oklch(88.4% 0.057 355.9)
-
Step 300
300
#F6A5C3
oklch(80.9% 0.102 355.8)
-
Step 400
400
#ED70A4
oklch(70.7% 0.163 355.9)
-
Step 500
500
#E3408E
oklch(63.1% 0.209 355.7)
-
Step 600
600
#CE0078
oklch(55.5% 0.228 355.7)
-
Step 700
700
#AF0065
oklch(49.2% 0.201 355.8)
-
Step 800
800
#900052
oklch(42.6% 0.175 355.8)
-
Step 900
900 (this color)
#741344
oklch(37.6% 0.137 355.7)
-
Step 950
950
#450E28
oklch(27% 0.088 355.8)
#741344 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #283145 | 0.155 |
| Deuteranopia (no green cones) | #434342 | 0.137 |
| Tritanopia (no blue cones) | #7E032A | 0.046 |
| Achromatopsia (no color) | #3D3D3D | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741344
#741344
oklch(37.6% 0.137 355.7)
- #004D40
#004D40
oklch(37.6% 0.07 176.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741344, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.022
- Wine #80013F ΔE 0.027
- Velvet #750851 ΔE 0.027
- Red Purple #820747 ΔE 0.030
- Bordeaux #7B002C ΔE 0.040
- Rich Purple #720058 ΔE 0.044
- Wine Red #7B0323 ΔE 0.052
- Red Wine #8C0034 ΔE 0.057
Use #741344 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.