#741018
Closest named color: Blood (#770001). oklch(36.2% 0.133 23.6), rgb(116, 16, 24).
Aa
White text reads best on this color (11.47:1).
About this color
#741018 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.133 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.020 away. White text reads best on it, at 11.47:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.82:1 |
| White text | 11.47:1 |
Values
| HEX | #741018 |
| RGB | rgb(116, 16, 24) |
| HSL | hsl(355, 76%, 26%) |
| OKLCH | oklch(36.2% 0.133 23.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #741018 | 11.47:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #741018 | 1.82:1 | Fails | Lc 9.0 | Not readable |
| #741018 text on white | 11.47:1 | AAA | Lc 94.9 | Preferred for body text |
| #741018 text on black | 1.82:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC8
oklch(88.6% 0.055 23.8)
-
Step 300
300
#FBA7A2
oklch(80.9% 0.1 23.3)
-
Step 400
400
#F4736F
oklch(70.7% 0.16 23.8)
-
Step 500
500
#EB4449
oklch(63.1% 0.203 23.7)
-
Step 600
600
#D70A2B
oklch(55.7% 0.222 23.7)
-
Step 700
700
#B70021
oklch(49.2% 0.199 23.8)
-
Step 800
800
#96041B
oklch(42.6% 0.17 23.6)
-
Step 900
900 (this color)
#741018
oklch(36.2% 0.133 23.6)
-
Step 950
950
#471011
oklch(27% 0.084 23.8)
#741018 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #312C17 | 0.145 |
| Deuteranopia (no green cones) | #494114 | 0.133 |
| Tritanopia (no blue cones) | #800014 | 0.026 |
| Achromatopsia (no color) | #393939 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #741018
#741018
oklch(36.2% 0.133 23.6)
- #00474C
#00474C
oklch(36.2% 0.062 202.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #741018, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.020
- Reddy Brown #6E1005 ΔE 0.022
- Wine Red #7B0323 ΔE 0.024
- Maroon #800000 ΔE 0.030
- Bordeaux #7B002C ΔE 0.036
- Claret #680018 ΔE 0.037
- Chestnut #742802 ΔE 0.048
- Dark Red #8B0000 ΔE 0.051
Use #741018 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.