#740F4E
Closest named color: Velvet (#750851). oklch(37.8% 0.145 348.8), rgb(116, 15, 78).
Aa
White text reads best on this color (10.93:1).
About this color
#740F4E is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.009 away. White text reads best on it, at 10.93:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.92:1 |
| White text | 10.93:1 |
Values
| HEX | #740F4E |
| RGB | rgb(116, 15, 78) |
| HSL | hsl(323, 77%, 26%) |
| OKLCH | oklch(37.8% 0.145 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740F4E | 10.93:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #740F4E | 1.92:1 | Fails | Lc 10.1 | Not readable |
| #740F4E text on white | 10.93:1 | AAA | Lc 93.9 | Preferred for body text |
| #740F4E text on black | 1.92:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CAE0
oklch(88.6% 0.06 348.6)
-
Step 300
300
#F6A3CC
oklch(80.9% 0.11 348.8)
-
Step 400
400
#EC6DB2
oklch(70.7% 0.174 348.7)
-
Step 500
500
#E23A9F
oklch(63% 0.223 348.6)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#740F4E
oklch(37.8% 0.145 348.8)
-
Step 950
950
#440D2E
oklch(27% 0.092 348.2)
#740F4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #223250 | 0.164 |
| Deuteranopia (no green cones) | #40434C | 0.143 |
| Tritanopia (no blue cones) | #7D072E | 0.057 |
| Achromatopsia (no color) | #3D3D3D | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740F4E
#740F4E
oklch(37.8% 0.145 348.8)
- #004E3B
#004E3B
oklch(37.7% 0.075 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740F4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.009
- Rich Purple #720058 ΔE 0.026
- Red Purple #820747 ΔE 0.033
- Merlot #730039 ΔE 0.035
- Wine #80013F ΔE 0.036
- Grape Purple #5D1451 ΔE 0.051
- Bordeaux #7B002C ΔE 0.057
- Mulberry #920A4E ΔE 0.066
Use #740F4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.