#740F49
Closest named color: Velvet (#750851). oklch(37.6% 0.143 352), rgb(116, 15, 73).
Aa
White text reads best on this color (11.01:1).
About this color
#740F49 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.143 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.016 away. White text reads best on it, at 11.01:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.90:1 |
| White text | 11.01:1 |
Values
| HEX | #740F49 |
| RGB | rgb(116, 15, 73) |
| HSL | hsl(326, 77%, 26%) |
| OKLCH | oklch(37.6% 0.143 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740F49 | 11.01:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #740F49 | 1.90:1 | Fails | Lc 9.9 | Not readable |
| #740F49 text on white | 11.01:1 | AAA | Lc 94.0 | Preferred for body text |
| #740F49 text on black | 1.90:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F6A4C8
oklch(80.9% 0.106 351.8)
-
Step 400
400
#EE6DAC
oklch(70.7% 0.172 351.9)
-
Step 500
500
#E43B97
oklch(63.1% 0.219 352.1)
-
Step 600
600
#CC0081
oklch(55.5% 0.23 351.9)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900 (this color)
#740F49
oklch(37.6% 0.143 352)
-
Step 950
950
#450D2B
oklch(27% 0.091 352.1)
#740F49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #24314A | 0.162 |
| Deuteranopia (no green cones) | #414247 | 0.141 |
| Tritanopia (no blue cones) | #7E022B | 0.053 |
| Achromatopsia (no color) | #3C3C3C | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740F49
#740F49
oklch(37.6% 0.143 352)
- #004D3D
#004D3D
oklch(37.5% 0.072 172.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740F49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.016
- Merlot #730039 ΔE 0.027
- Red Purple #820747 ΔE 0.030
- Wine #80013F ΔE 0.031
- Rich Purple #720058 ΔE 0.033
- Bordeaux #7B002C ΔE 0.049
- Grape Purple #5D1451 ΔE 0.054
- Wine Red #7B0323 ΔE 0.062
Use #740F49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.