#740E42
Closest named color: Merlot (#730039). oklch(37.2% 0.14 356.5), rgb(116, 14, 66).
Aa
White text reads best on this color (11.14:1).
About this color
#740E42 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.140 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.14:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.88:1 |
| White text | 11.14:1 |
Values
| HEX | #740E42 |
| RGB | rgb(116, 14, 66) |
| HSL | hsl(329, 78%, 25%) |
| OKLCH | oklch(37.2% 0.14 356.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740E42 | 11.14:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #740E42 | 1.88:1 | Fails | Lc 9.7 | Not readable |
| #740E42 text on white | 11.14:1 | AAA | Lc 94.3 | Preferred for body text |
| #740E42 text on black | 1.88:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACADA
oklch(88.5% 0.058 356.4)
-
Step 300
300
#F8A4C2
oklch(80.9% 0.105 356.7)
-
Step 400
400
#EF6EA3
oklch(70.7% 0.168 356.5)
-
Step 500
500
#E63C8D
oklch(63.2% 0.215 356.4)
-
Step 600
600
#CF0076
oklch(55.6% 0.227 356.7)
-
Step 700
700
#AF0063
oklch(49.1% 0.201 356.6)
-
Step 800
800
#910051
oklch(42.8% 0.175 356.7)
-
Step 900
900 (this color)
#740E42
oklch(37.2% 0.14 356.5)
-
Step 950
950
#450D27
oklch(26.9% 0.089 356.6)
#740E42 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F43 | 0.159 |
| Deuteranopia (no green cones) | #434240 | 0.140 |
| Tritanopia (no blue cones) | #7E0027 | 0.047 |
| Achromatopsia (no color) | #3B3B3B | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740E42
#740E42
oklch(37.2% 0.14 356.5)
- #004C3F
#004C3F
oklch(37.2% 0.069 176.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740E42, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Wine #80013F ΔE 0.026
- Velvet #750851 ΔE 0.028
- Red Purple #820747 ΔE 0.031
- Bordeaux #7B002C ΔE 0.038
- Rich Purple #720058 ΔE 0.044
- Wine Red #7B0323 ΔE 0.051
- Red Wine #8C0034 ΔE 0.057
Use #740E42 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.