#740E23
Closest named color: Wine Red (#7B0323). oklch(36.3% 0.134 17.1), rgb(116, 14, 35).
Aa
White text reads best on this color (11.47:1).
About this color
#740E23 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.134 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.015 away. White text reads best on it, at 11.47:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.82:1 |
| White text | 11.47:1 |
Values
| HEX | #740E23 |
| RGB | rgb(116, 14, 35) |
| HSL | hsl(348, 78%, 25%) |
| OKLCH | oklch(36.3% 0.134 17.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740E23 | 11.47:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #740E23 | 1.82:1 | Fails | Lc 9.0 | Not readable |
| #740E23 text on white | 11.47:1 | AAA | Lc 94.9 | Preferred for body text |
| #740E23 text on black | 1.82:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E3
oklch(93.7% 0.029 17.7)
-
Step 200
200
#FCCBCC
oklch(88.5% 0.056 16.9)
-
Step 300
300
#FBA6A9
oklch(80.9% 0.101 17.2)
-
Step 400
400
#F4717C
oklch(70.7% 0.161 17)
-
Step 500
500
#EB415B
oklch(63.1% 0.205 17)
-
Step 600
600
#D60041
oklch(55.6% 0.222 17)
-
Step 700
700
#B50036
oklch(49.1% 0.196 16.9)
-
Step 800
800
#96002B
oklch(42.7% 0.171 17)
-
Step 900
900 (this color)
#740E23
oklch(36.3% 0.134 17.1)
-
Step 950
950
#470F17
oklch(27% 0.084 16.9)
#740E23 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E2C23 | 0.150 |
| Deuteranopia (no green cones) | #484120 | 0.135 |
| Tritanopia (no blue cones) | #800018 | 0.028 |
| Achromatopsia (no color) | #393939 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740E23
#740E23
oklch(36.3% 0.134 17.1)
- #004849
#004849
oklch(36.4% 0.062 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740E23, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.015
- Bordeaux #7B002C ΔE 0.023
- Blood #770001 ΔE 0.032
- Reddy Brown #6E1005 ΔE 0.035
- Claret #680018 ΔE 0.036
- Maroon #800000 ΔE 0.039
- Merlot #730039 ΔE 0.042
- Burgundy #610023 ΔE 0.051
Use #740E23 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.