#740D4E
Closest named color: Velvet (#750851). oklch(37.7% 0.147 348.6), rgb(116, 13, 78).
Aa
White text reads best on this color (10.99:1).
About this color
#740D4E is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.147 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 10.99:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.99:1 |
Values
| HEX | #740D4E |
| RGB | rgb(116, 13, 78) |
| HSL | hsl(322, 80%, 25%) |
| OKLCH | oklch(37.7% 0.147 348.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D4E | 10.99:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #740D4E | 1.91:1 | Fails | Lc 10.0 | Not readable |
| #740D4E text on white | 10.99:1 | AAA | Lc 93.9 | Preferred for body text |
| #740D4E text on black | 1.91:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9C9E0
oklch(88.4% 0.062 348)
-
Step 300
300
#F6A3CC
oklch(80.9% 0.11 348.8)
-
Step 400
400
#ED6CB3
oklch(70.7% 0.177 348.4)
-
Step 500
500
#E3389F
oklch(63% 0.225 348.7)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AB0073
oklch(49% 0.205 348.7)
-
Step 800
800
#8E005F
oklch(42.8% 0.179 348.6)
-
Step 900
900 (this color)
#740D4E
oklch(37.7% 0.147 348.6)
-
Step 950
950
#450C2E
oklch(27.1% 0.094 348.7)
#740D4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #213150 | 0.166 |
| Deuteranopia (no green cones) | #3F424C | 0.144 |
| Tritanopia (no blue cones) | #7D042D | 0.059 |
| Achromatopsia (no color) | #3C3C3C | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D4E
#740D4E
oklch(37.7% 0.147 348.6)
- #004E3A
#004E3A
oklch(37.7% 0.076 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.024
- Red Purple #820747 ΔE 0.034
- Merlot #730039 ΔE 0.035
- Wine #80013F ΔE 0.037
- Grape Purple #5D1451 ΔE 0.051
- Bordeaux #7B002C ΔE 0.058
- Mulberry #920A4E ΔE 0.067
Use #740D4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.