#740D47
Closest named color: Velvet (#750851). oklch(37.4% 0.143 353.1), rgb(116, 13, 71).
Aa
White text reads best on this color (11.10:1).
About this color
#740D47 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.019 away. White text reads best on it, at 11.10:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #740D47 |
| RGB | rgb(116, 13, 71) |
| HSL | hsl(326, 80%, 25%) |
| OKLCH | oklch(37.4% 0.143 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D47 | 11.10:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #740D47 | 1.89:1 | Fails | Lc 9.8 | Not readable |
| #740D47 text on white | 11.10:1 | AAA | Lc 94.2 | Preferred for body text |
| #740D47 text on black | 1.89:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FACADC
oklch(88.6% 0.059 353.9)
-
Step 300
300
#F7A3C6
oklch(80.8% 0.108 353.2)
-
Step 400
400
#EF6DAA
oklch(70.8% 0.172 353)
-
Step 500
500
#E53A95
oklch(63.1% 0.22 353)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900 (this color)
#740D47
oklch(37.4% 0.143 353.1)
-
Step 950
950
#450D2A
oklch(27% 0.09 353.2)
#740D47 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #243048 | 0.163 |
| Deuteranopia (no green cones) | #414245 | 0.143 |
| Tritanopia (no blue cones) | #7E002A | 0.052 |
| Achromatopsia (no color) | #3C3C3C | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D47
#740D47
oklch(37.4% 0.143 353.1)
- #004D3D
#004D3D
oklch(37.5% 0.072 172.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D47, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.019
- Merlot #730039 ΔE 0.024
- Wine #80013F ΔE 0.029
- Red Purple #820747 ΔE 0.030
- Rich Purple #720058 ΔE 0.036
- Bordeaux #7B002C ΔE 0.046
- Grape Purple #5D1451 ΔE 0.055
- Wine Red #7B0323 ΔE 0.059
Use #740D47 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.