#740D41
Closest named color: Merlot (#730039). oklch(37.1% 0.141 357), rgb(116, 13, 65).
Aa
White text reads best on this color (11.19:1).
About this color
#740D41 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.141 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.015 away. White text reads best on it, at 11.19:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.87:1 |
| White text | 11.19:1 |
Values
| HEX | #740D41 |
| RGB | rgb(116, 13, 65) |
| HSL | hsl(330, 80%, 25%) |
| OKLCH | oklch(37.1% 0.141 357) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D41 | 11.19:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #740D41 | 1.87:1 | Fails | Lc 9.6 | Not readable |
| #740D41 text on white | 11.19:1 | AAA | Lc 94.3 | Preferred for body text |
| #740D41 text on black | 1.87:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACADA
oklch(88.5% 0.058 356.4)
-
Step 300
300
#F8A4C1
oklch(80.9% 0.105 357.4)
-
Step 400
400
#F06EA2
oklch(70.8% 0.168 357.2)
-
Step 500
500
#E63B8B
oklch(63% 0.216 357)
-
Step 600
600
#CF0075
oklch(55.6% 0.227 357.1)
-
Step 700
700
#AF0062
oklch(49.1% 0.2 357.1)
-
Step 800
800
#910050
oklch(42.7% 0.174 357.2)
-
Step 900
900 (this color)
#740D41
oklch(37.1% 0.141 357)
-
Step 950
950
#460D27
oklch(27.1% 0.09 357.2)
#740D41 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F42 | 0.159 |
| Deuteranopia (no green cones) | #43423F | 0.141 |
| Tritanopia (no blue cones) | #7E0026 | 0.047 |
| Achromatopsia (no color) | #3B3B3B | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D41
#740D41
oklch(37.1% 0.141 357)
- #004C3F
#004C3F
oklch(37.2% 0.069 176.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D41, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.015
- Wine #80013F ΔE 0.026
- Velvet #750851 ΔE 0.029
- Red Purple #820747 ΔE 0.031
- Bordeaux #7B002C ΔE 0.036
- Rich Purple #720058 ΔE 0.046
- Wine Red #7B0323 ΔE 0.049
- Red Wine #8C0034 ΔE 0.057
Use #740D41 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.