#740D3F
Closest named color: Merlot (#730039). oklch(37% 0.14 358.4), rgb(116, 13, 63).
Aa
White text reads best on this color (11.21:1).
About this color
#740D3F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.140 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.014 away. White text reads best on it, at 11.21:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.87:1 |
| White text | 11.21:1 |
Values
| HEX | #740D3F |
| RGB | rgb(116, 13, 63) |
| HSL | hsl(331, 80%, 25%) |
| OKLCH | oklch(37% 0.14 358.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D3F | 11.21:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #740D3F | 1.87:1 | Fails | Lc 9.5 | Not readable |
| #740D3F text on white | 11.21:1 | AAA | Lc 94.4 | Preferred for body text |
| #740D3F text on black | 1.87:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FBCAD9
oklch(88.6% 0.059 358.1)
-
Step 300
300
#F8A4C0
oklch(80.9% 0.105 358.1)
-
Step 400
400
#F06E9F
oklch(70.7% 0.167 358.6)
-
Step 500
500
#E73C88
oklch(63.2% 0.214 358.5)
-
Step 600
600
#D00072
oklch(55.7% 0.227 358.4)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900 (this color)
#740D3F
oklch(37% 0.14 358.4)
-
Step 950
950
#460D26
oklch(27% 0.089 358.4)
#740D3F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F40 | 0.159 |
| Deuteranopia (no green cones) | #43423D | 0.142 |
| Tritanopia (no blue cones) | #7E0025 | 0.046 |
| Achromatopsia (no color) | #3B3B3B | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D3F
#740D3F
oklch(37% 0.14 358.4)
- #004B40
#004B40
oklch(37% 0.068 178.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D3F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.014
- Wine #80013F ΔE 0.025
- Red Purple #820747 ΔE 0.032
- Velvet #750851 ΔE 0.033
- Bordeaux #7B002C ΔE 0.033
- Wine Red #7B0323 ΔE 0.046
- Rich Purple #720058 ΔE 0.049
- Red Wine #8C0034 ΔE 0.056
Use #740D3F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.