#740D1B
Closest named color: Wine Red (#7B0323). oklch(36.1% 0.134 21.4), rgb(116, 13, 27).
Aa
White text reads best on this color (11.56:1).
About this color
#740D1B is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.134 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.020 away. White text reads best on it, at 11.56:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.81:1 |
| White text | 11.56:1 |
Values
| HEX | #740D1B |
| RGB | rgb(116, 13, 27) |
| HSL | hsl(352, 80%, 25%) |
| OKLCH | oklch(36.1% 0.134 21.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D1B | 11.56:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #740D1B | 1.81:1 | Fails | Lc 8.9 | Not readable |
| #740D1B text on white | 11.56:1 | AAA | Lc 95.0 | Preferred for body text |
| #740D1B text on black | 1.81:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCBC9
oklch(88.4% 0.056 21)
-
Step 300
300
#FBA6A4
oklch(80.8% 0.101 21)
-
Step 400
400
#F57273
oklch(70.8% 0.161 21.6)
-
Step 500
500
#EC414E
oklch(63.1% 0.207 21.5)
-
Step 600
600
#D70032
oklch(55.5% 0.224 21.5)
-
Step 700
700
#B60029
oklch(49% 0.197 21.4)
-
Step 800
800
#970020
oklch(42.7% 0.172 21.5)
-
Step 900
900 (this color)
#740D1B
oklch(36.1% 0.134 21.4)
-
Step 950
950
#480F13
oklch(27.1% 0.086 21.3)
#740D1B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F2B1B | 0.149 |
| Deuteranopia (no green cones) | #484117 | 0.137 |
| Tritanopia (no blue cones) | #800014 | 0.026 |
| Achromatopsia (no color) | #393939 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D1B
#740D1B
oklch(36.1% 0.134 21.4)
- #00474B
#00474B
oklch(36.2% 0.062 201.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D1B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.020
- Blood #770001 ΔE 0.022
- Reddy Brown #6E1005 ΔE 0.026
- Bordeaux #7B002C ΔE 0.031
- Maroon #800000 ΔE 0.032
- Claret #680018 ΔE 0.034
- Merlot #730039 ΔE 0.052
- Dark Red #8B0000 ΔE 0.053
Use #740D1B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.