#740D0B
Closest named color: Blood (#770001). oklch(35.9% 0.136 28.2), rgb(116, 13, 11).
Aa
White text reads best on this color (11.63:1).
About this color
#740D0B is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.136 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.011 away. White text reads best on it, at 11.63:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.80:1 |
| White text | 11.63:1 |
Values
| HEX | #740D0B |
| RGB | rgb(116, 13, 11) |
| HSL | hsl(1, 83%, 25%) |
| OKLCH | oklch(35.9% 0.136 28.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740D0B | 11.63:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #740D0B | 1.80:1 | Fails | Lc 8.8 | Not readable |
| #740D0B text on white | 11.63:1 | AAA | Lc 95.1 | Preferred for body text |
| #740D0B text on black | 1.80:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FDCCC4
oklch(88.6% 0.057 29)
-
Step 300
300
#FCA79C
oklch(80.9% 0.103 27.6)
-
Step 400
400
#F57364
oklch(70.7% 0.163 28.5)
-
Step 500
500
#ED4338
oklch(63.1% 0.208 28.3)
-
Step 600
600
#D9020E
oklch(55.7% 0.227 28.2)
-
Step 700
700
#B80009
oklch(49.2% 0.201 28.2)
-
Step 800
800
#980006
oklch(42.7% 0.175 28.2)
-
Step 900
900 (this color)
#740D0B
oklch(35.9% 0.136 28.2)
-
Step 950
950
#48100C
oklch(27.1% 0.086 28.3)
#740D0B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #312A09 | 0.147 |
| Deuteranopia (no green cones) | #494004 | 0.133 |
| Tritanopia (no blue cones) | #81000F | 0.029 |
| Achromatopsia (no color) | #393939 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740D0B
#740D0B
oklch(35.9% 0.136 28.2)
- #00464E
#00464E
oklch(36% 0.062 207.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740D0B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.011
- Reddy Brown #6E1005 ΔE 0.014
- Maroon #800000 ΔE 0.026
- Wine Red #7B0323 ΔE 0.033
- Claret #680018 ΔE 0.039
- Chestnut #742802 ΔE 0.045
- Bordeaux #7B002C ΔE 0.046
- Dark Red #8B0000 ΔE 0.050
Use #740D0B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.