#740B40
Closest named color: Merlot (#730039). oklch(37% 0.142 357.5), rgb(116, 11, 64).
Aa
White text reads best on this color (11.26:1).
About this color
#740B40 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.142 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.013 away. White text reads best on it, at 11.26:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.26:1 |
Values
| HEX | #740B40 |
| RGB | rgb(116, 11, 64) |
| HSL | hsl(330, 83%, 25%) |
| OKLCH | oklch(37% 0.142 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740B40 | 11.26:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #740B40 | 1.86:1 | Fails | Lc 9.5 | Not readable |
| #740B40 text on white | 11.26:1 | AAA | Lc 94.4 | Preferred for body text |
| #740B40 text on black | 1.86:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBCAD9
oklch(88.6% 0.059 358.1)
-
Step 300
300
#F9A4C1
oklch(81% 0.106 357.7)
-
Step 400
400
#F16DA1
oklch(70.8% 0.17 357.6)
-
Step 500
500
#E73A8A
oklch(63.1% 0.217 357.5)
-
Step 600
600
#CF0074
oklch(55.6% 0.227 357.4)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#740B40
oklch(37% 0.142 357.5)
-
Step 950
950
#460D27
oklch(27.1% 0.09 357.2)
#740B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262E41 | 0.161 |
| Deuteranopia (no green cones) | #43413E | 0.141 |
| Tritanopia (no blue cones) | #7E0025 | 0.048 |
| Achromatopsia (no color) | #3B3B3B | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740B40
#740B40
oklch(37% 0.142 357.5)
- #004B3F
#004B3F
oklch(36.9% 0.068 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.013
- Wine #80013F ΔE 0.026
- Velvet #750851 ΔE 0.030
- Red Purple #820747 ΔE 0.032
- Bordeaux #7B002C ΔE 0.035
- Rich Purple #720058 ΔE 0.046
- Wine Red #7B0323 ΔE 0.048
- Red Wine #8C0034 ΔE 0.057
Use #740B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.