#740A3B
Closest named color: Merlot (#730039). oklch(36.7% 0.14 0.7), rgb(116, 10, 59).
Aa
White text reads best on this color (11.35:1).
About this color
#740A3B is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.140 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.009 away. White text reads best on it, at 11.35:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.84:1 |
| White text | 11.35:1 |
Values
| HEX | #740A3B |
| RGB | rgb(116, 10, 59) |
| HSL | hsl(332, 84%, 25%) |
| OKLCH | oklch(36.7% 0.14 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740A3B | 11.35:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #740A3B | 1.84:1 | Fails | Lc 9.4 | Not readable |
| #740A3B text on white | 11.35:1 | AAA | Lc 94.6 | Preferred for body text |
| #740A3B text on black | 1.84:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FBCAD7
oklch(88.5% 0.058 0.7)
-
Step 300
300
#F9A4BD
oklch(80.9% 0.105 0.6)
-
Step 400
400
#F26D9B
oklch(70.7% 0.169 0.6)
-
Step 500
500
#E83A82
oklch(63% 0.215 0.7)
-
Step 600
600
#D1006C
oklch(55.7% 0.225 0.9)
-
Step 700
700
#B1005B
oklch(49.2% 0.199 0.6)
-
Step 800
800
#92004A
oklch(42.7% 0.173 0.6)
-
Step 900
900 (this color)
#740A3B
oklch(36.7% 0.14 0.7)
-
Step 950
950
#460D24
oklch(27% 0.088 0.6)
#740A3B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #282D3C | 0.159 |
| Deuteranopia (no green cones) | #434139 | 0.142 |
| Tritanopia (no blue cones) | #7F0022 | 0.045 |
| Achromatopsia (no color) | #3A3A3A | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740A3B
#740A3B
oklch(36.7% 0.14 0.7)
- #004A41
#004A41
oklch(36.7% 0.066 181.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740A3B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.009
- Wine #80013F ΔE 0.026
- Bordeaux #7B002C ΔE 0.028
- Red Purple #820747 ΔE 0.035
- Velvet #750851 ΔE 0.038
- Wine Red #7B0323 ΔE 0.040
- Red Wine #8C0034 ΔE 0.054
- Rich Purple #720058 ΔE 0.055
Use #740A3B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.