#740A27
Closest named color: Wine Red (#7B0323). oklch(36.2% 0.136 13.9), rgb(116, 10, 39).
Aa
White text reads best on this color (11.56:1).
About this color
#740A27 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.136 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.016 away. White text reads best on it, at 11.56:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.81:1 |
| White text | 11.56:1 |
Values
| HEX | #740A27 |
| RGB | rgb(116, 10, 39) |
| HSL | hsl(344, 84%, 25%) |
| OKLCH | oklch(36.2% 0.136 13.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740A27 | 11.56:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #740A27 | 1.81:1 | Fails | Lc 9.0 | Not readable |
| #740A27 text on white | 11.56:1 | AAA | Lc 94.9 | Preferred for body text |
| #740A27 text on black | 1.81:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCE
oklch(88.6% 0.056 14.1)
-
Step 300
300
#FBA5AD
oklch(80.9% 0.102 13.5)
-
Step 400
400
#F46F81
oklch(70.6% 0.164 13.9)
-
Step 500
500
#EC3E62
oklch(63.2% 0.209 14)
-
Step 600
600
#D5004A
oklch(55.6% 0.222 14)
-
Step 700
700
#B5003E
oklch(49.2% 0.197 13.8)
-
Step 800
800
#950031
oklch(42.6% 0.17 14.1)
-
Step 900
900 (this color)
#740A27
oklch(36.2% 0.136 13.9)
-
Step 950
950
#470E19
oklch(26.9% 0.086 14.1)
#740A27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2B27 | 0.154 |
| Deuteranopia (no green cones) | #474024 | 0.138 |
| Tritanopia (no blue cones) | #800018 | 0.032 |
| Achromatopsia (no color) | #393939 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740A27
#740A27
oklch(36.2% 0.136 13.9)
- #004747
#004747
oklch(36% 0.061 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740A27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.016
- Bordeaux #7B002C ΔE 0.018
- Merlot #730039 ΔE 0.034
- Claret #680018 ΔE 0.036
- Blood #770001 ΔE 0.039
- Reddy Brown #6E1005 ΔE 0.042
- Maroon #800000 ΔE 0.045
- Wine #80013F ΔE 0.046
Use #740A27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.