#740943
Closest named color: Merlot (#730039). oklch(37% 0.144 355.3), rgb(116, 9, 67).
Aa
White text reads best on this color (11.27:1).
About this color
#740943 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.144 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.27:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.27:1 |
Values
| HEX | #740943 |
| RGB | rgb(116, 9, 67) |
| HSL | hsl(327, 86%, 25%) |
| OKLCH | oklch(37% 0.144 355.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740943 | 11.27:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #740943 | 1.86:1 | Fails | Lc 9.6 | Not readable |
| #740943 text on white | 11.27:1 | AAA | Lc 94.4 | Preferred for body text |
| #740943 text on black | 1.86:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DB
oklch(88.5% 0.061 354.9)
-
Step 300
300
#F8A3C4
oklch(80.8% 0.108 354.9)
-
Step 400
400
#F06CA5
oklch(70.6% 0.172 355.4)
-
Step 500
500
#E7388F
oklch(63.1% 0.221 355.5)
-
Step 600
600
#CE0079
oklch(55.6% 0.228 355.3)
-
Step 700
700
#AE0066
oklch(49% 0.201 355.1)
-
Step 800
800
#900053
oklch(42.6% 0.175 355.3)
-
Step 900
900 (this color)
#740943
oklch(37% 0.144 355.3)
-
Step 950
950
#460C28
oklch(27% 0.091 355.8)
#740943 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242E44 | 0.165 |
| Deuteranopia (no green cones) | #424141 | 0.143 |
| Tritanopia (no blue cones) | #7E0026 | 0.052 |
| Achromatopsia (no color) | #3B3B3B | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740943
#740943
oklch(37% 0.144 355.3)
- #004B3E
#004B3E
oklch(36.9% 0.069 176)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740943, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Velvet #750851 ΔE 0.024
- Wine #80013F ΔE 0.027
- Red Purple #820747 ΔE 0.031
- Rich Purple #720058 ΔE 0.041
- Bordeaux #7B002C ΔE 0.041
- Wine Red #7B0323 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.057
Use #740943 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.